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iOS 14 Resources for Facebook Advertisers

Jon Loomer

I am overflowing with resources, but let’s break them down… iOS 14 FAQ. What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement. How do you need to adjust? Why, and how do I get access to them?

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. Mobile vs. Desktop Traffic.

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. OpenBeak is mobile client for posting updates to Twitter. Alltop is a blog aggregator which can be searched by subject matter. Technorati.

Resources 243
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Meta Shuts Down Facebook Podcasts

Jon Loomer

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers.

Facebook 204
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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

Curation 167
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How AI insights improve decision making

Sprout Social

This comprehensive analysis, which can be conducted in multiple languages, helps the bank identify essential improvement areas, such as mobile banking, fees and branch services. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

Sentiment 112
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Five models of content curation

SocialFish

Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. Aggregation is the act of curating the most relevant information about a particular topic into a single location.

Curation 233