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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. Expect data relying on the pixel to be delayed and incomplete.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it. Data with empathy.

Privacy 195
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31 free social media templates that will elevate your workflows

Sprout Social

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When implemented strategically, it can help you synthesize data, automate processes and scale your operations. Download the template 2. Get the template 21.

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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112
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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Made up of over 200 marketers from across the institution — including specialist social media managers, marketers, and people for whom social media is just one aspect of their role — these bimonthly meetings are an opportunity to discuss current campaigns, different strategies, and new policies. And the reporting and analytics are great.

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What Is It Like To Be Your Customer?

Small Business Mavericks

Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93
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ISeeChange and NASA Launch Citizen Science App

The Realtime Report

“We’ve made something utterly unique–a way to combine stories and CO2 data that puts communities in charge of their own climate records,” said Drapkin. ” “A way to combine stories & CO2 data that puts communities in charge of their climate records.” ” Click To Tweet.