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Curation is Not Aggregation

Firebelly

Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Are you a curator or an aggregator?

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events. Book a One-on-One with Me.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

As I mentioned above, it’s not really a book to teach you how to integrate social media into your day to day strategy, but one to inspire you to do so. After reading the book, I felt more equipped to really take this evangelism to another level by being able to use the stories and case studies to share with others.

Review 209
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Free Assessment – Let’s Find Out How the World Sees You

Convince & Convert

Enter the code JBAER where it says “book code” and enter your name and email address. This assessment is produced by my friend Sally Hogshead , whose new book “How the World Sees You” is amazing and available for pre-order. Take the Free Assessment 1. Go to: [link] 2. Answer a few questions about yourself.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Review 115
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Here’s how you make marketing people love

Convince & Convert

The book launches tomorrow (November 4) and is available at Amazon.com and BN.com as an electronic download for the spectacularly reasonable price of $2.99. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com. But I’ll tell you a secret: this is the best thing I’ve ever written.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.” Divide them into groups with similar traits. Read online guides, blogs, and the best books on sales. But remember that different industries prioritize different metrics.