Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking An Overhaul to LinkedIn Groups Written on June 22, 2010 by Justin Levy in linkedin , social media , social networks , video 28 Comments - Leave a comment! One of the most engaging features of LinkedIn, Groups, has been been refreshed and is starting to roll out to their users, now at 70 million worldwide. LinkedIn Groups has been a part of the core feature set within the professional social network but, in my opinion, was one of the most under-utilized features. MORE >>

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously. Four Marketing Round Approaches. MORE >>

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective. So how are websites replicating—and advancing—the traditional focus group? They’re leveraging social media and loyalty data. MORE >>

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? I’m acquainted with both of them through Boston-area networking events, and they have kindly agreed to take time out of their schedules to share some thoughts on the book and why you might like reading it. How does your book compare? Dan: I haven’t read the “for Dummies&# book. The interview. MORE >>

While this headline may not appear as groundbreaking news to you, it really should because it may affect the way you consume books, again. Back in April 2011, the company announced that for every 100 print books Amazon.com has sold, it has sold 105 Kindle books. book sales continue to increase and to contribute to Amazon’s ever-growing sales. However, Jeff Bezos and his team believe that the book publishing industry can still make money, but not by running business as usual. Getting Serious About Book Publishing. Laurence J. Kirshbaum. Takeaway. MORE >>