Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

APRIL 18, 2012

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Now CMOs can create the same level of visibility into their marketing spend that other operational areas have done for years.

Marketing 206

Marketing Metrics B2B ROI 206

Buzz Marketing for Technology

MARCH 9, 2010

Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. I want to roll the clock back a few weeks.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting. This morning I typed into Google the search term: VoIP.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. Tags: Social Networking Facebook.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Tags: Social Networking Business Intelligence Advertising Facebook Mobile social media behavioral targeting Videocasting Content Marketing. I predict you will see Facebook surpass Google by Valentines day 2010.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

JUNE 5, 2013

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

MARCH 14, 2012

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. As expected what we found in the social data was quite interesting.

Sports 212

Sports Fashion Apple Advertising 212

Buzz Marketing for Technology

AUGUST 10, 2009

Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual. One thing is for sure – we have a long way to go when it comes to social media marketing and this is just another frontier that we have yet to discover.

CPA 100

CPA Cost CPM Price 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

OCTOBER 12, 2011

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences.

Social Media 240

Social Media Marketing Compete Retail 240

Buzz Marketing for Technology

MAY 16, 2012

Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new. It’s all relative The speed with which social media spreads ideas and.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Be aware, however, that Facebook has guidelines concerning calls-to-actions, offers and anything else resembling blatant advertising on company pages, so it’s important to make sure you’re current on usage guidelines.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JUNE 27, 2008

In the last recession, online spending cratered along with the rest of the advertising industry. Technology: Interactive Marketing , Marketing & Advertising , Marketing Measurement. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. So he turned to LinkedIn, an online social-networking service that ? Social networking sites have other features businesses can use. Where to network. Marketplace. Classifieds. Real Estate.

Small Business 100

Small Business Plaxo Real Estate MySpace 100

Buzz Marketing for Technology

MARCH 30, 2011

For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show. What does the overall social lift look like? Related posts: Social Media – the Next Frontier! Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

SEPTEMBER 7, 2011

“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire. Does that sound like your job? I know it sounded like plenty of roles I had within major companies!

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

MARCH 9, 2011

If you think about it there is at least 2 solid years of user generated content out in the social sphere. But all of this monitoring for mentions of your brand is very reactive and I think the next frontier of social media is something much more proactive.

Social Media 205

Social Media B2B ROI Advertising 205

Buzz Marketing for Technology

DECEMBER 7, 2011

What about marketing and advertising? Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. To an evolutionary biologist, real time could mean thousands of years of species development data. This notion of “relative real time” extends there, too.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

FEBRUARY 29, 2012

Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit [link] to learn more.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

JULY 2, 2008

Networking. Advertising. A practical example of how LinkedIn works. Added: June 30, 2008. Less info ). A practical example of how LinkedIn works. Category: Howto & Style. CommonCraft. Professional. URL: Customize. Embed: Loading. More From: linkedinmarketing. Stop Autoplaying. |. QuickList ( 0 ). Related Videos. in QuickList.

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

MARCH 23, 2011

If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. And that media could be in the form of an advertisement or in the form of paid content.

Insurance 213

Insurance Paid Search eBook Buy 213

Buzz Marketing for Technology

JANUARY 11, 2011

Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. What’s happening now is savvy marketers are creating content that gets liked a lot and commented on a lot so they will continually show up on individual homepages in Facebook.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin.

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

JUNE 23, 2008

Advertising. Social Commerce. Social Networking. Friendfeed Can Disrupt Search and Reshape Advertising. Why Your Car May Soon Be Driving Digital Advertising. Will Waugh on Friendfeed Can Disrupt Search and Reshape Advertising. April 2008. March 2008. February 2008. January 2008. December 2007.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Great stuff to know and great data you can use to refine you next Facebook Advertising buy!

Advertising 261

Advertising B2B Facebook Adwords 261

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

NOVEMBER 3, 2008

Social tools like blogs and social networking sites are helping crowds form around very discrete topics. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contribute but then you have those who stand up, take some initiative and lead!

Social Networking 100

Social Networking B2B Cost Brands 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Who started InsideView in 2005 because he saw that “business information was becoming more distributed over the web” though articles, interviews, various databases and then eventually social networks. Wi5Connect – Welcome to Social Learning 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

Related posts: Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and. How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media Data: Time to Embrace it There is not a day that goes by in the.

Data 176

Data Paid Search Statistics Team 176

Buzz Marketing for Technology

JUNE 27, 2008

advertising. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Barack Obama.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JULY 16, 2008

In the article written by Stefan Stern, there were a number of studies done looking at what attributes were being advertised for (in this case the article focused on entrepreneurship) and what managers and HR personnel actually chose. This is a good explanation for why social networking and other Web 2.0

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Buzz Marketing for Technology

JUNE 27, 2008

Advertise with us. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. Advertise with us | Press inquiries |. Chronicle/Gallup.

Report 130

Report Forums Library Education 130

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Participate in the Q&A function to share your expertise (it’s like free advertising, when done tastefully). LinkedIn remains my favorite social networking tool. requesting recommendations from those within my network, 2.) Best Social Media Calendar. advertising. networking. November 2004.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Living Networks book (6).

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

SEPTEMBER 15, 2008

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts.

Syndication 100

Syndication Small Business Buy Social Networking 100