The Psychology of Change: How We React When Our Favorite Social Networks Shift
MAY 12, 2016
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Some loved it. Over to you.
How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
APRIL 15, 2013
Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? Unauthorized Advertising Charge. Request for Community-Created Page Review. LinkedIn may be one of the simplest social networks to contact.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Similar Posts: Do’s and Don’ts for Community Management [Infographic]. More than 3.2
Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140
NOVEMBER 15, 2011
She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s). With temporary identities, there is NO accountability and NO community management. Rose Is A Rose… . And she rarely swears. Theme.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. Warning: May Make Advertising Agencies Cry. 1. Guessing that Starbucks got the “advertising message”?
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But what happens when the efficacy of the ad network declines? In all, this tactic generated 42 leads, and a significant portion was even qualified. Since then, a lot has changed in the PPC world.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? It takes a Community Manager who grew up in the given location and is based there. Only The popular social media platforms support this fact with a range of functions. Facebook. So… what to take away from this?
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) Commercial Clients (Advertisers) pay to display their ads to the readers. If I was to flip that around, it would be like taking out an Advertisement to Repudiate the Validity of Advertising. Fairfax?
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. This post will focus on the Volkswagen community. Genius advertising. The purpose of this community is clear.
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Community Social Media Social Networks Strategy collaboration snapchat teamworkGuest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Providing feedback in a visual way. Visual Chat session.
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)
New Structure of Global Facebook Pages: Focus on Local Activation
OCTOBER 18, 2012
Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Mindjumpers Network.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. One simple word.
Find Your Online Tribe: Building an Instagram Community on a Low Budget
NOVEMBER 4, 2016
Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. Interact with your community. Create content.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! longtailseo communities socialmedia
A Guide to Marketing on Tumblr
JUNE 14, 2012
Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Tumblr has begun to offer paid advertising. Tumblr’s functionalities.
Social Network Statistics | Brian Solis - PR 2.0
OCTOBER 1, 2009
Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media. Stephane Dupuis brandMIND New social media stats. media+2.0
#SproutChat Recap: Community 2017 Social Media Predictions
JANUARY 13, 2017
Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. We discussed potential trends in social content, network engagement and social advertising while also touching on what marketers will be abandoning in their 2017 strategies. A1: Social content will be more in the moment in 2017.
7 Levels of Social Media Engagement
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow. Stage Zero - What is Social Media? One day. silently please.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Do You Need A Community Manager?
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it.
Facebook Removal of Fanpages. Community Pages.
APRIL 8, 2010
You may not place a Fan Box widget in an advertisement. If you display advertising on your Page, Section 11 of this Statement also applies to you. teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. The new Fan page is Community page. Community Pages. Spoken.
Social Media Marketing and Darwin: Evolution or Irrelevance
Buzz Marketing for Technology
OCTOBER 12, 2011
Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Everything is pointing to digital technologies and social media, even in offline experiences.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
25 Social Media Pet Peeves – How Many Are You Doing?
JULY 8, 2012
A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves. Only posting promotional posts/tweets/articles and never engaging in a 2-way dialog with your community. Cheers!
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising and Sentiment. It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Facebook Advertising as a Free Marketing Tool.
What Compels People to Share Your Content?
FEBRUARY 26, 2013
Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” It’s complicated. Why we share.
How to Choose the Right Social Channels to Reach Your Customers
Convince & Convert
JUNE 24, 2014
For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. Questions to Determine Your Dominant Social Channel(s) If you’re not sure where to start, ask yourself these questions: Where is your target buyer? posts per day.
Search & Social – Understanding the Interdependence
NOVEMBER 7, 2014
Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. Social.
How Can Brands Connect With the Facebook Generation?
JUNE 12, 2011
According to a report by McCann WorldGroup , “The Truth About Youth , millennials live in a new “social economy in which recommending and sharing brands is front and center in their daily lives. The need for justice (to achieve personal or social justice and do what’s right through activism). The need for authenticity (to see things as they are). Save and Share.
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. poorly constructed and executed social plan often leads to results more problematic than had the business done nothing at all.
This Week in Social Media – 4/10/2013
Social Media Marketing
APRIL 10, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. We''re all responsible for fostering a better online community. These are those links.
Monetization: Social Network Advertising
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 questions. average for the internet at large. Web 3.0,
8 Steps to Building Your Blog Into a Community
MAY 31, 2013
All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog. There are a lot of great blog posts about creating communities , but this one is different. Build your community on a single powerful idea.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? This is why it’s so important to build community on a platform that you own. Sure, you need all the social tools and the content curation and the fun apps that make your stuff look cool, but they all should drive people back to something you own. Video.
Interview with Community Manager: Ben Martin
Social Media Citizens
MARCH 13, 2012
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. On-site communities (e.g. Advertising helps, also.