Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising. In this he looks at the constantly evolving marketing world and the way that marketing and advertising is reacting to and evolving with this. What’s Next In Marketing And Advertising (2009). Image by jurvetson via Flickr. MORE >>

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network. More than 3.2 MORE >>

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. Online communities within the organisation – what do you use? Social Intranet: Open Atrium social network for internal use is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: drupal , free , Online Communities , open atrium , OpenSource , social intranet , social network. MORE >>

Universal McCann have just published Wave5 of their Social Media Tracker. It provides a great snapshot of social media usage from around the world. The overall report is useful for brands and social media agencies alike and provides particular insight to people planning multi-national soial media strategies. Among other things, they asked internet users if and why they join brand communities (see diagram below). And found that those who had joined brand communities were 71% were more likely to make a purchase as a result. Tweet This! Share this on Facebook. MORE >>

Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. I've shared this with my community at [link]. MORE >>