Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231

Industry Real Estate Social Media Travel 231

Idaconcpts

APRIL 22, 2011

The Renren Network (Chinese characters: ???; literally “everyone network&# ), formerly known as Xiaonei Network (Chinese: ???; literally “on-campus network&# ) is a Chinese social networking site with an interface similar to that of Facebook. Chen’s ambition to become China’s Web 2.0

Data 135

Data List Facebook Web 2.0 135

Mindjumpers

AUGUST 13, 2010

We have already installed the Twitter button to our site – try and hit the Tweet Button Similar Posts: The New Twitter Twitter Tales – A Bunch of Twitter Cases Social Music Strengthen The Approach Of Sony Ericsson Tags: official twitter button , sharing button , social web , Twitter , Twitter Button , twitter plugin wordpress , web 2.0

Twitter 184

Twitter Web 2.0 WordPress Disqus 184

Socialized

MARCH 26, 2010

Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. There comes a time in the life of every hot software product’s life (whether a Web 2.0 I don’t think so. I don’t think so.

Foursquare 226

Foursquare Facebook Web 2.0 Privacy 226

Laurel Papworth

JANUARY 31, 2010

Australia: Number of Australians on Facebook 2010 is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , Australians , Facebook , Online Communities , social media , social networks , statistics. is a bust – Advertising doesn’t work (5). Related posts.

Web 2.0 107

Web 2.0 Statistics Facebook Technorati 107

Laurel Papworth

JANUARY 18, 2010

Facebook: Reputation and friends or family is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Facebook , photos , reputation , social media. Twitter: Reputation Management in Social Networks (18). Social Currency: What am I worth? Social Currency: What am I worth? (8).

Reputation 106

Reputation Web 2.0 Facebook Technorati 106

Koka Sexton

MAY 14, 2011

Social Media Policy. Editorial Guidelines, personal use of Social Networking. Use of Social Networking and other third party websites. Staff/Volunteer Presence on Social Networking Sites. Online Technologies, Social Media and Bread. Template: Social Media Policy for Associations (Real Estate).

Policies 111

Policies Social Media Examples Liveworld 111

Buzz Marketing for Technology

JUNE 27, 2008

Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. Living Networks.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. is a bust – Advertising doesn’t work (7).

Mashup 100

Mashup Web 2.0 Technorati Social Networking 100

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

The Marketing Blog

AUGUST 3, 2010

Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. These objectives are going to be a subset and combination of your top level business goals, expectations from the online medium and from Facebook as a social network.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

JUNE 11, 2010

Here’s the real Facebook, long before I joined the social network myself: Truthfully, it doesn’t matter who invented Facebook. And these three social networks, which were based on very similar concepts, predated the Facebook that we know and love today. or to actually give the social network a fair chance.

MySpace 102

MySpace Facebook Web 2.0 Yahoo 102

Laurel Papworth

JUNE 1, 2010

Why not, when using Facebook to collect details, advertise on Facebook? Social ads at least have a chance of being relevant (useful to those looking) or more easily ignored (less likely to piss those off that aren’t looking). Ford Australia and spam is a post from: Laurel Papworth- Social Network Strategy.

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. Reply sebbastian July 2, 2008 at 12:36 am Social networking is acting like a mirror now , people now feel no need to read newspapers daily or watch T.V.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Laurel Papworth

OCTOBER 20, 2010

Social Media Campaign: Saw7 and Hoyts is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , hoyts , Online Communities , punk'd , saw7 , social media. is a bust – Advertising doesn’t work (7). unIndustry Organisation and the Bill of Rights of Social Media (0).

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265

Research Social Media Marketing Retail 265

The Marketing Blog

NOVEMBER 10, 2007

15 am CNG Auto-Rickshaw Jump to Comments CNG Auto – Delhi’s lifeline after Buses… There is still an opportunity for makemytrip and portals to advertise on the Auto Share this: StumbleUpon Digg Reddit 3 Comments Filed under Innovative Marketing 3 Comments Grace Hazelwood May 30, 2008 at 9:04 pm Claire whoa looks like a fun trip!

Web 2.0 100

Web 2.0 Startup FeedBurner Open Source 100

Bare Feet Studios

DECEMBER 4, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > Why Are Advertisers Embarrassed by Advertising?

Advertising 40

Advertising Upcoming Tourism Buy 40

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Living Networks.

Process 100

Process Web 2.0 Movable Type Collaboration 100

The Marketing Blog

MARCH 21, 2008

41 am Happy Holi Jump to Comments Its ‘Holi day’ and what better way to celebrate the festival of colors with visual representation of Marketing, Advertising, Public Relations and Branding. The scope of my blog-posts span across the Enterprise 2.0 However, I still review some Web 2.0

Web 2.0 104

Web 2.0 Startup FeedBurner Open Source 104

The Marketing Blog

AUGUST 5, 2008

19 am Recruiting Lessons from Google Jump to Comments How does Google manage to be different everytime Their recruitment advertisement in today’s Times of India Ascent is another example that ! 1 search-engine company has positioned itself as a startup in this job-advertisement. However, I still review some Web 2.0

Google 113

Google Startup Web 2.0 FeedBurner 113

Buzz Marketing for Technology

JUNE 27, 2008

All Stories Web Broadband Infrastructure Mobile Voice FoundRead Briefings Archives. Netgear Joins the Web 2.0 Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 vs. web 2.0

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, Additionally, the key marketing initiatives seem to be newsletter sign-ups and traditional reward / member programs, which are both debatable in terms of efficiency and additional sales potential.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Laurel Papworth

OCTOBER 5, 2010

You don’t have to find the top bloggers in an industry – someone who knows the social network (people, not tool) better than you has already created and distributed the list. Twitter: how to find lists and followers based on bio is a post from: Laurel Papworth- Social Network Strategy. Related posts.

List 73

List Twitter Web 2.0 How To 73

Laurel Papworth

APRIL 21, 2010

Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Monetizing Facebook: Dollar Value of Facebook Fan is a post from: Laurel Papworth- Social Network Strategy. Freemium Revenues: Social Media Business Podcast (51). Related posts.

CPM 77

CPM Facebook ROI Web 2.0 77

Buzz Marketing for Technology

JULY 16, 2008

In the article written by Stefan Stern, there were a number of studies done looking at what attributes were being advertised for (in this case the article focused on entrepreneurship) and what managers and HR personnel actually chose. This is a good explanation for why social networking and other Web 2.0

Web 2.0 100

Web 2.0 Wiki Skills Directory 100

Laurel Papworth

APRIL 18, 2010

Journalists that raid social networks like Facebook and Twitter, not caring about community, will face a backlash. There is a difference between “exposing the truth&# and straight out dirt digging by sourcing content from “open&# discussions and taking it out of context to sell advertising. Related posts.

Social Networking 71

Social Networking Education Web 2.0 Technorati 71

Laurel Papworth

APRIL 18, 2010

Social Media: Web Developer and Agency Ripoffs is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: agency , Australia , humor , not humor , ripoff , social media , stupid. is a bust – Advertising doesn’t work (6). Related posts. WotNews 2008: Our most important stories (1).

Social Media 83

Social Media Web 2.0 Wiki Badge 83

Laurel Papworth

OCTOBER 20, 2010

We focus on social media ROI (Return on Investment) but also COI (Cost of Inaction). What happens if you don’t build social networks? The challenges of the new social newspaper community and the FixMyStreets type activism. Conference: Public Sector Web 3.0 is a bust – Advertising doesn’t work (7).

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Buzz Marketing for Technology

JUNE 27, 2008

advertising. Web Content 2007. Web-based spreadsheet. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Laurel Papworth

APRIL 24, 2010

Facebook Open Graph: Washington Post and Future of Social News is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: digital footprint , Facebook , Media , news , newspapers , Online Communities , open graph , social networks , Washington Post. RocketOn and Living Web (1). Related posts.

Social News 79

Social News News Facebook Web 2.0 79

Laurel Papworth

DECEMBER 16, 2010

At least I have one fan of my work… Obviously if you have only 20 days (18 now) to promote a competition, waiting for the social networks to catch on won’t work. Freelancer – $25k in Australian social media competition is a post from: Laurel Papworth- Social Network Strategy. Related posts.

Social Media 97

Social Media Diagrams Web 2.0 Social Networking 97

Laurel Papworth

APRIL 8, 2010

You may not place a Fan Box widget in an advertisement. If you display advertising on your Page, Section 11 of this Statement also applies to you. is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , brand , community , deleted , Facebook , fan , fanpages , page , removed , social media.

Communities 111

Communities Facebook Widget Web 2.0 111

Laurel Papworth

JUNE 22, 2010

McCann is one of the oldest and biggest advertising businesses in the world. Public Relations becomes Community Relations – Social Media is a post from: Laurel Papworth- Social Network Strategy. Singapore: PR Social Media Course and Crisis Communication (2). NAB Ubank Social Media Mess (7).

Communities 78

Communities Social Media Web 2.0 Social Networking 78

The Marketing Blog

JUNE 22, 2008

A brief look at YoMacha tells you that it isn’t exactly a run-of-the mill social networking portal with typical Web2.0 Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads.

Startup 100

Startup Web 2.0 CPM CPC 100

Laurel Papworth

MARCH 22, 2010

I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85