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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. But there’s the rub.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.

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Ottawa’s Capital City News

Sherrilynne Starkie

Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. I counted one news story, five news in briefs, one sports story among all the PR stories and advertisements. News (Photo credit: Wikipedia). Related posts: Canada is world’s No.

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Enter the problem.

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Social media management services: 9 agencies your brand should check out

Sprout Social

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

Thankfully, sports networks are leaders in the global adaptation to digital. Athletes, sponsors, reporters, publishers, and schools duke it out to earn a rare piece of the highly topical, keyword-specific pie. For sports coverage, millennials will turn to the web. Terrible Advertising Will Happen. Sponsors Will Get Wise.

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