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Reddit Publishes New Playbook for Gaming Advertisers

Social Media Today

Some new tips from the Reddit ads team.

Reddit 213
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Facebook Publishes New Guide on How Advertisers Should Adjust Their Ad Approaches During COVID-19

Social Media Today

Facebook has published a new guide on the key considerations advertisers need to take into account when measuring campaign performance amid the COVID-19 pandemic.

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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

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LinkedIn Publishes New Guide on Objective-Based Advertising

Social Media Today

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

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TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS

Social Media Today

The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Facebook Publishes New Research into the Importance of Diversity and Inclusion in Advertising

Social Media Today

Facebook has published a new report which looks at the importance of diversity and inclusion in ad approaches.