The 2102  Social Media Report from Nielsen  is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. Most importantly, however, the report justifies investments in social marketing, advertising and engagement. Yet when you consider the data in the ‘Frequency of Social Activities’ (below), the importance of building a strong reputation that drives word of mouth advertising is clear. For Advertising Brands Social media Nielsen Report reputationminutes, a number that jumped 58% to 121.18 MORE >>

Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor.&#. MORE >>

And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. Nielsen is looking at the evolution of an increase in ratings, as they compare to an increase in online buzz. Think about that if you’re a television advertiser. was furiously taking notes! Social TV. He began by describing the amount of time people still (STILL!) MORE >>

First, the folks at Nielsen give us their April 2012 Internet usage report. Yes, with the recent IPO fiasco and the gloom-and-doom reporting of the inefficiency of Facebook advertising you could come to the conclusion that Facebook is a waste of time. Social Media advertising facebook Google Marketing strategy nielsen company non-profit Pew Internet Pew Research radio small business social media social media marketing twitter United StatesAs always, Google gets the most traffic and Facebook gobbles up the most on-line time. Wait, that didn’t come out right. MORE >>

Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? MORE >>