Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems?
The Power of Online Referral Marketing
JUNE 23, 2016
Marketing Referral Marketing BuzzFeed driving traffic to your website through referrals Get high profile referrals Nielsen study reach out to an influencer referrals social media advertising Start a Referral Program Study Your Analytics the ROI for your advertising budget word of mouth YelpReferral marketing is one of the best ways to grow your business, online and off.
Interview with Social Media Citizen: Jonas Kit Nielsen
Social Media Citizens
SEPTEMBER 8, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Interview with Social Media Citizen: Jonas Kit Nielsen September 8th, 2010 by Giedrius Ivanauskas Leave a reply » Share Jonas Klit Nielsen is co-founder and Managing Partner of Mindjumpers , a leading social media agency based in Denmark. Valid XHTML 1.0
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
Facebook Advertising Case Study: Clorox Green Works
FEBRUARY 26, 2011
For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. A.11% engagement rate set records for the company, and this engagement was later correlated to a 12% increase in brand awareness in a Nielsen study. Campaign details: Target audience: Females aged 25-34.
23 Outstanding Social PR Guides
JULY 22, 2014
Social Media Marketing Social PR Allison Freeland Amanda DiSilvestro blogger outreach Carah Von Funk Caysey Welton Charlotte Varela Chelsea Adams David Meerman Scott Deborah Weinstein Frank Strong guest blogging Jayme Soulati Jayson DeMers Jon Greer Jonas Klit Nielsen Justice Mitchell Laura-Lee Walker Lisa Buyer Lou Hoffman Shane Snow social media newsrooms social PR Steve Goldner Wendy Marx
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Influencer Marketing ROI Blows Online Advertising Out of the Water. Influencer Marketing influencer marketing influencers nielsen catalina silk tap influence white wave foodsInfluencer Marketing Isn’t New. No paid media was employed.
What Social TV Means for Marketers
AUGUST 16, 2012
And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. Think about that if you’re a television advertiser. Social TV. Actual TV.
Key Factors For a Successful Client-Agency Relationship
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Advertising Agency Collaboration Creative Industry Mindjumpers Social Media Trends business Client-Agency Relationship Efficiency Findgood IPA Jonas Klit Nielsen Mad Men Marketing social media agency transparency trustTransparency. Trust. Increase Collaboration.
Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. It’s like, “Hey, it’d be easier to advertise in this one newspaper if everyone in the world reads this one newspaper.” Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics
The Digital Agency of the Future [Report]
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality.
When the Wrong Mouth Speaks
APRIL 14, 2014
have some doubts about the Nielsen study, but I agree with branded content taking last place on trust. Never in the chart do you see the words “produces content” even though Edelmnan is a leader in native advertising and content production. Nielsen research Strategy tactics WOMM word Word of Mouth Remember when social media meant talking with people online?
New Research Shows Twitter Boosts TV Ratings (sometimes)
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership. Nielsen found that this effect works both ways.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor..
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
This evolved into attracting an audience via a one-to-many approach, with brands using tools like survey responses, subscription data, and Nielsen scores before delivering advertising via traditional media. Advertising Brand Branding Facebook ROI Social Media Social Media Marketing Twitter Marketing Social media marketing Does social media drive ROI? Easy, right? Vitabiotics.
The Tune-Up Of TV
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. nielsen.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 2012 was an exciting year in the social media space. Seriously obsessed.
When TV Becomes An Accessory To YouTube
SEPTEMBER 11, 2014
And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising). Seeing over a billion dollars roll in from video advertising in one year on YouTube points to something very interesting: Google dominates search advertising (which it does). banner advertising. nielsen. search advertising.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Sort of.
How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world. Before jumping to conclusions, check out this infographic from QuickSprout. Add annotations.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising. Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands.
The Shift To TV Everywhere
OCTOBER 18, 2011
The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model. nielsen mckinsey company. Television has always been based on two pillars: Destination. Passivity. media.
This Week in Social Media - 3/26/2013
Social Media Marketing
MARCH 27, 2013
Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. So-called "native advertising" is being discussed more widely these days. At the Native Advertising Summit (see? mobile Advertising this week in social technology news Marketing social media PR
Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
Blue Focus Marketing
NOVEMBER 22, 2013
This distinction is important, as last year’s Nielsen study found that people were more likely to trust recommendations from friends or trusted online sources than from anywhere else. Download ~> Free Chapter 3 – “Brands Under Pressure” Advertising & Mktg. Social selling isn’t selling at all – It’s helping. different kind of ROI. FOR EWORD by David C.
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Are you prepared to use social media as a communication tool, not just another advertising medium? I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. 38% of Millennials are bilingual. Tweet this.
What Does 2013 Hold for Social Media?
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. As of 2012, social is already too big to ignore. What does this mean? Read the entire report here.
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
Another interesting “battle of the sexes” tidbit, comes from a 2014 Nielsen study which showed more men than women actually visit stores on Black Friday. NRF reports: Traditional methods of advertising still resonate with consumers when it comes to sparking ideas for holiday gifts, however online searches and social media both serve as preferred inspiration channels for shoppers.
Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age). Facebook. Twitter. Google+. YouTube. Let us know in the comments below.
How we read online. - By Michael Agger - Slate Magazine
Buzz Marketing for Technology
JUNE 27, 2008
featured advertiser links. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. " You, my dear user, pluck the low-hanging fruit. Other stuff along these lines Nielsen often sounds like a cross between E.B. Hes Right I kid about Nielsen, but hes very sensible. Michael Agger posted Jan. Be Prepared. You scan.
The Three Things, Edition 3
OCTOBER 14, 2012
Howie on Advertising. Football season always has advertising on my mind. I am a big fan of Bob Hoffman who writes Ad Contrarian. When I made a career change from direct B2B sales of high tech industrial parts to advertising/marketing mid-career so much stuff did not make sense. Things I would read about advertising confounded me. Look at that! Michael on NPR. I’m torn.
The Best Teachers for Influence Marketing
Convince & Convert
FEBRUARY 17, 2016
Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial). 4. Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Online, content has a reliable reach problem. 3.
This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. In another Nielsen study, researchers determined that live tweeting during a television show can boost the show''s ratings.
Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. The surest way for an influencer to lose their audience is to fill their content with advertising messages their readers don’t want to hear. . Enjoy! Danica Kombol : Ha!
3 Really Difficult Ways to Create Great Customer Experience
Convince & Convert
NOVEMBER 17, 2015
47% of Americans trust advertising, according to Nielsen. Image via BigStockPhoto.com. How do you make purchase decisions today? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. But what does it really mean? highlight to tweet, it’s fun!). ” B t.
11 Little Facebook Tips That Bring BIG Engagement Results
AUGUST 10, 2015
Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. truism whether in life or online. Contact Us.
If Size Matters, Social Media is Huge in the US
APRIL 18, 2010
by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels.
EGC is the Key Content Marketing Trend
Convince & Convert
JANUARY 19, 2015
Nielsen says that advertising from companies is trusted by 47% of global citizens. EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. Consider your own experiences in the wild.
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. Fix It: How to Be Authentic.
Why Google is Going to Dominate TV Ads
Convince & Convert
APRIL 15, 2015
Image via BigStockPhoto.com Google wants to transform television advertising once and for all. really fascinating announcement from Google recently about their move into television advertising. TV relies on Nielsen ratings saying, “You know what? ” It allows people to buy and sell advertising spots on a more efficient basis. They shut it down in 2009.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter.
Does your brand take bloggers seriously?
FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. The value of blogger relations is clear.
The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings.
Top Trends In Digital Marketing [Graphs]
PWB Marketing Blog
AUGUST 5, 2011
Over 40% of all online advertising dollars goes to buying ads on search engines. Furthermore, Nielsen reports 55% of U.S. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Paid Search.