Social Media Strategies Summit
NOVEMBER 7, 2018
Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Trend #3: Influencer Marketing.
Convince & Convert
SEPTEMBER 11, 2011
While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.
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Ignite Social Media
NOVEMBER 14, 2016
Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. As the Snap sales team prioritizes profit, there are rumors they will open their API for programmatic ad units. Don’t expect to see metrics anytime soon. You want follower counts?
Socialmedia.biz
JULY 23, 2017
What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.
Socialmedia.biz
JULY 23, 2017
What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.
Janet Fouts
NOVEMBER 7, 2017
According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. Searching for content on Twitter through Twitter’s API and taking an image posted by a user there for example. 66% said they trust consumer opinions posted online. This is where it gets sticky.
Ignite Social Media
SEPTEMBER 26, 2016
Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools.
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