Cision combines its own PR tracking capabilities built on the former Bacon’s clipping service (older PR pros, you may need to explain to your younger counterparts what a “clipping service&# was back in the day) with a white-labeled version of Radian6 to provide markets and PR professionals with a 360-degree view of brand mentions and trends across traditional and social media. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. MORE >>

And then it was time to learn about Social TV from Mike Hess at Nielsen. The most interesting parts of Mike’s presentation, though, was when he discussed how Nielsen is paying particular attention to the multi-taskers – the people who watch TV while participating on the social networks. Nielsen is looking at the evolution of an increase in ratings, as they compare to an increase in online buzz. What Does this Mean for Marketers? Think about that if you’re a television advertiser. was furiously taking notes! Social TV. spend watching TV. MORE >>

While it is easy to get blinded by the numbers, a look inside can reveal some facts that can help you focus your Social Media marketing strategy. First, the folks at Nielsen give us their April 2012 Internet usage report. Yes, with the recent IPO fiasco and the gloom-and-doom reporting of the inefficiency of Facebook advertising you could come to the conclusion that Facebook is a waste of time. Facebook is a viable way to market your message because the audience is so large. All these numbers help put Social Media as a marketing tool into perspective. SMThree. MORE >>

); //. Marketing News & Expert Advice. Nielsen. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Marketing Automation Marketing to Latinos Insights Conference Call. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. MORE >>

Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In many ways, that is great for marketers. MORE >>