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MOBILEGROOVE
MAY 25, 2012
5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet
Overall, the secondary action rate stood at a healthy 36 percent, with the click-through rate on search campaigns reaching just over 8 percent. new study from the Interactive Advertising Bureau underlines the strong use of mobile by consumers while they are inside a retail store. The majority of mobile local search click actions were calls in 1Q2012. SOURCE: [link]. SOURCE: [link].
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WWW.CLICKZ.COM
MARCH 13, 2012
Nielsen Report: Blogs Still on the Rise | ClickZ
Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. Even if individual blogs dont have a big audience, combined they add reach to marketing campaigns. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Tags: Nielsen Publishing. ClickZ.asia. ClickZ Academy.
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PAMORAMA
FEBRUARY 26, 2011
Facebook Advertising Case Study: Clorox Green Works
For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Campaign details: Target audience: Females aged 25-34. Goal: Increase awareness of Green Works. Social Medi
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THE RELATIONSHIP ECONOMY
JUNE 28, 2010
Do Agencies Give Sound Advice?
The marketing agency advised the client that they needed to create and buy radio and television advertising and recommended a budget of roughly $30,000 a month for 12 months. Here are my questions and their response: My Question: What and how do you measure the effectiveness of the proposed campaign? An advertisement or a relationship? My Turn to Ask Questions.
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DREW'S MARKETING MINUTE
OCTOBER 3, 2011
Mix your media for best results
new study by Nielsen reinforces this idea and reminds us that this impacts recall as well. link to Business Insider story ) They found that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone. Nielsen findings support the idea of having a media blend or mix. Think again.
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SMTHREE
OCTOBER 5, 2011
Facebook is still king
Nielsen just released their August 2011 report on the top US web brands. As sophisticated as this is, Google advertising is invasive. Despite their innovations with sponsored stories and even newer ideas  - the real reason businesses and non-profits are using Facebook is for the FREE advertising potential it offers. Buying Yes, the smarter you are the better you’ll do – but it’s not like producing a TV spot or buying a radio campaign. There is an old adage in radio advertising – frequency sells. They were wrong. SMThree.
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