Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
6 Brands Achieving Amazing Results on Facebook
Social Media Strategies Summit
JUNE 8, 2023
RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. point lift in ad recall, a 3.5-point
Brands 
130
130 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.
Blogger 389
389 
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 10 of the best social media campaigns from 2012.
Nielsen 241
241 
3 Reasons to Consider Running Ads on Snapchat
Ignite Social Media
JULY 15, 2021
So you can use Lenses to advertise your brand. Relevant filters that highlight the time, place, and purpose of your campaign are highly effective. When advertising on Snapchat, you can create custom audiences based on third-party data. With Lens Studio , you can find a partner to develop AR with ease.
Nielsen 161
161 
Social media management costs for businesses in 2022
Sprout Social
AUGUST 25, 2022
That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Ad campaigns. Anderson explains, “Before finalizing your social ad campaign budget, pinpoint your goal, campaign duration and audience. Post Planner.
A Long List of Social Media Advertising Stats
Hootsuite
NOVEMBER 25, 2015
If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.
Advertising 112
112 
Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
YouTube to run TV ads promoting video creators in big 2014 push – a new campaign – which will promote three YouTube creators with ads across Google properties, TV, print and out-of-home signs – marks the first time YouTube has purchased TV ads to promote specific creators or channels (Advertising Age).
News 176
176 
4 Emerging Social Media Platforms To Watch In 2019
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide?
Platform 272
272 
Zenith Social Media Marketing Conference – An Event Not to Miss!
Webbiquity SMM
MAY 6, 2014
Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”
Conference 155
155 
What Does 2013 Hold for Social Media?
Mindjumpers
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. Read the entire report here.
Social Media 269
269 
Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar
Mindjumpers
JULY 27, 2010
New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! One of the most popular and talked about campaigns right now is the campaign from Old Spice. One of the most popular and talked about campaigns right now is the campaign from Old Spice.
Study 220
220 
Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement
Socialmedia.biz
JANUARY 14, 2020
According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?
Mobile 90
90 
Uncovering the Madrid World Pride Audience
Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! “In
Nielsen 112
112 
When TV Becomes An Accessory To YouTube
Twist Image
SEPTEMBER 11, 2014
And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising).
YouTube 80
80 
SMS marketing 101: How to use text messaging in your marketing strategy
Sprout Social
JUNE 14, 2022
In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.
SMS 107
107 
The Story of The World's Most Powerful Social Network – Facebook
Mindjumpers
JULY 16, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)
Danish CSR Initiative on Social Media Meets Criticism
Mindjumpers
AUGUST 5, 2010
5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.
CSR 249
249 
Watch out for Danish start-up – bringing you a social work.
Mindjumpers
SEPTEMBER 3, 2010
An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?
Yammer 191
191 
WebVisible Contest to Award Free Local Online Advertising to Small Businesses
Bill Hartzer
MAY 26, 2010
Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based
How Much Should You Pay Social Media Influencers?
Sprout Social
APRIL 13, 2017
Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. in media value for every $1 they spent on paid media. To gain social followers?
Influencer 99
99 
Improved Social PR via the Employee Advocacy Route
Waxing UnLyrical
DECEMBER 14, 2016
All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. Employee advocacy can help you make that possible. The key is measurement.
Nielsen 100
100 
5 Ways to Get More Instagram Followers
Socialmedia.biz
FEBRUARY 23, 2019
Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. Most brands stick to using a ‘broadcast approach’ on social media, hoping that as long as they’re publishing campaigns, people will continue to engage with them.
Instagram 105
105 
Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice
Mindjumpers
AUGUST 11, 2010
The hamsters turn the KIA Soul into a hipster car and as I said in the beginning of this short post, I thought it were so down and hot damn diggidy cool that we got our car replaced on that parking lot with a KIA Soul Similar Posts: Toyota Goes Viral With Hip Hop Family Car Old Spice: Successful Social Media Campaign Old Spice Spoof nails it!
Video 176
176 
TODAY: The UN International Day Against Torture
Mindjumpers
JUNE 26, 2010
This post is dedicated to the people working at the 170 RCT (Torture Rehabilitation Centers) around the world, the men and woman that have chosen to stand in the front line, spending their lives to help others – these people get my outmost respect and tribute.
NGO 262
262 
Flowtown – an Interesting Social Marketing Tool
Mindjumpers
AUGUST 31, 2010
» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web. And when they speak, people listen.
Tools 210
210 
Best Social Media Monitoring Tools
Bill Hartzer
MAY 26, 2010
The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics.
Cymfony 152
152 Welcoming new colleagues and old ones in new jobs at Mindjumpers
Mindjumpers
AUGUST 3, 2010
» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.
Nielsen 258
258 7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. So we created a campaign called, “When Millennials Rule the World!” There is risk in any campaign.
Conversation 167
167 
Meet The Founder of The Bees Awards
Mindjumpers
JULY 6, 2010
Submit your work Right now the team at the Bees Award is having a huge focus on getting people all over the world to submit their entry, this is of course absolutely crucial in order to find the best blog, best campaign around the world.
Meeting 182
182 OliveWoo – The First Location-based Date Service
Mindjumpers
JULY 22, 2010
About SF New Tech SF New Tech is the largest and longest running monthly technology event in San Francisco.
Foursquare 176
176 “Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids
Pixlee
NOVEMBER 15, 2018
In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5% Now, people connect broadly and share loads of content that can serve as an endorsement for a brand.
UGC 63
63 Just get us the Millennials! #Marketing #Fail
Janet Fouts
DECEMBER 30, 2014
Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual.
Marketing 145
145 11 Little Facebook Tips That Bring BIG Engagement Results
Rebekah Radice
AUGUST 10, 2015
Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising.
Engagement 131
131 Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media
SocMed Sean
JANUARY 8, 2012
In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.
Social Media 235
235 
Put Yourself on the Social Map: From Vagueness to Greatness
Convince & Convert
NOVEMBER 15, 2013
For specific arms of the different types of campaigns, there are corresponding agencies who pick up the slack. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. The management expertise is all centered within Nissan – people like Erich who run the overall strategy and make decisions.
Loyalty 136
136 How to Identify Your Social Media Influencers
Sprout Social
MARCH 8, 2017
In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Creating Campaigns Around Social Media Influencers. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. What Are Social Media Influencers?
Influencer 111
111 
Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share.
Mindjumpers
JULY 30, 2010
link] Jonas Klit Nielsen says: August 5, 2010 at 5:24 pm Hi Evert, In the beginning of the blog post, you can see that it is written by J-P De Clerck which is the guy writing on the blog you have mentioned in the post. it seems you wrote the article above, however the link below makes think otherwise? Leave a Reply Click here to cancel reply.
Marketing 251
251 
Top 3 Mistakes Brands Make with Influencer Marketing
Convince & Convert
SEPTEMBER 2, 2015
When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. It’s best to outline every aspect of your campaign , create an editorial calendar , and identify the end goal. “As
Influencer 60
60 
How to Setup and Run an Ecommerce Referral Program
Pixlee
FEBRUARY 1, 2019
Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.
Discount 41
41 The 4 Marketing Metrics Mandates
Convince & Convert
NOVEMBER 23, 2010
Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. In Charlotte, North Carolina there are something like 1.7
Metrics 127
127 5 Social Marketing Stories You Need To Read This Week
Firebelly
MARCH 5, 2010
Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. Where do you start?
Feed Reader 100
100 
Let's personalize your content