| |  Advertising + Communities + Nielsen | 68 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MEDIA CITIZENS SEPTEMBER 8, 2010  Interview with Social Media Citizen: Jonas Kit Nielsen Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Interview with Social Media Citizen: Jonas Kit Nielsen September 8th, 2010 by Giedrius Ivanauskas Leave a reply » Share Jonas Klit Nielsen is co-founder and Managing Partner of Mindjumpers , a leading social media agency based in Denmark. Valid XHTML 1.0 | WWW.CLICKZ.COM MARCH 13, 2012 Nielsen Report: Blogs Still on the Rise | ClickZ Nielsen. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Community activity stream. Community Management. Mobile. | | | | | |
| PAMORAMA FEBRUARY 26, 2011  Facebook Advertising Case Study: Clorox Green Works For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Over 33% of Clorox’s Facebook visitors for the 2010 year can be directly linked to this advertising. | TRENDS SPOTTING APRIL 22, 2009  Crises Management – Domino’s Case Study Research On the other side, ignoring such events may result in risking social legitimacy (the firm may be perceived as being irresponsible, dishonest, or acting in a manner that exhibits little concern for the community). Reactions to the crisis: TrendsSpotting gathered Domino’s immediate actions as covered by different articles published on Advertising Age. April 14: 1. Burnkrant, R. | SIMON MAINWARING DECEMBER 26, 2010  What happens when everything is social media Whether you’re a gamer, advertiser or long form content creator , your audience increasingly expects a multi-dimensional experience in which you simultaneously interact with the content and with each other in a free flowing social conversation. The challenge for media companies, brands and advertisers alike becomes how do you monetize such behavior and how do you measure it? | LAUREL PAPWORTH FEBRUARY 19, 2013  Facebook for Marketing Research: Political Polls #auspol read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Especially when most of the people contacted are a tainted database – “people on our business list” is I think Nielsens database. Sort of. | | | | | | | |
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MOBILEGROOVE | FRIDAY, APRIL 13, 2012  Learning From Leading Marketers & Markets To Map Mobile Strategy
Advertisers have taken consumer habits into account and produced 15- to 30-second commercials to fit the slot, as opposed to the minute-long spots that are typical for Korean television. Nielsen tells us that less than 1 in 10 watched TV on their mobile devices in 2011. But the real growth is in our requirement to access these communities using our mobile devices. Featured Guest columns Mobile Advertising & Marketing Mobile Social Media Jeff Hasen Mobile MarketingMobile is global. Keeping an open and curious mind is essential. What flies and why (and where)? MORE >> -
TWIST IMAGE | SATURDAY, SEPTEMBER 22, 2012 The Tune-Up Of TV
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. nielsen. MORE >> -
THE RELATIONSHIP ECONOMY | THURSDAY, JUNE 24, 2010  Publix, Where Are You?
Most grocery chains use traditional media to advertise their specials to local geographic communities. Series Navigation « Nielsen & McKinsey: Another Social Shift? Everyone shops at grocery stores. We need food to sustain life. Ever wonder whether all things social will change the grocery shopping experience? Below is an infographic illustrating what grocery brands are and aren’t using social and what traction they are creating with it. Now look closely and you’ll see that Publix has no presence whatsoever within the social graph. Does it matter? MORE >> -
SOCIAL MEDIA CITIZENS | WEDNESDAY, MARCH 24, 2010  Do you check weekly reports from your Facebook Fan Page?
This post is written by Jonas Klit Nielsen from the Mindjumpers blog. Advertisement blog comments powered by Disqus Top Videos Previous Entry “Social email marketing&# launches on Facebook Next Entry Whitepaper: Social media marketing strategy SMC QUOTE “.As Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Do you check weekly reports from your Facebook Fan Page? March 24th, 2010 by Giedrius Ivanauskas Leave a reply » Share Note: Social Media Citizens collaborate with different blogs in Europe. MORE >> -
MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011  Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. based maker of pet care products, to show how knowing people’s offline behavior can vastly improve mobile advertising effectiveness. Mobile advertising is set to explode. As a result, advertisers are left with targeting by device, carrier, and location. million in 2010 to $1.1 MORE >> -
- Best Social Media Monitoring Tools BILL HARTZER | WEDNESDAY, MAY 26, 2010
- Hotels and Social Media Travel Tourism LAUREL PAPWORTH | THURSDAY, JANUARY 14, 2010
- This Week in Social Media - 3/26/2013 SOCIAL MEDIA MARKETING | WEDNESDAY, MARCH 27, 2013
- Using Social Media as a Communication Tool [Infographic] PAMORAMA | SATURDAY, JULY 30, 2011
- The Best Viral Ever: A hunter shoots a bear! | Social Media Citizens SOCIAL MEDIA CITIZENS | FRIDAY, SEPTEMBER 3, 2010
- Does your brand take bloggers seriously? SHERRILYNNE STARKIE | SATURDAY, FEBRUARY 23, 2013
- 26 Free Tools for Monitoring Your Brand's Reputation PAMORAMA | SUNDAY, DECEMBER 6, 2009
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- 55 (of the) Best Social Media Tips, Tactics and Tools of 2010 WEBBIQUITY SMM | MONDAY, FEBRUARY 7, 2011
- Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media SOCMED SEAN | SUNDAY, JANUARY 8, 2012
- Top 10 Reputation Tracking Tools Worth Paying For MASHABLE.COM | WEDNESDAY, OCTOBER 27, 2010
- 4 Ways the Twitter You Know is Changing Forever CONVINCE & CONVERT | SUNDAY, MARCH 10, 2013
- Digital Primetime Arrives Just in Time to Crush the Net STEVE RUBEL | THURSDAY, NOVEMBER 4, 2010
- How Google Instant Might Impact Your Small Non-Profit WAXING UNLYRICAL | TUESDAY, OCTOBER 19, 2010
- Stop! Don't Break Silos Down Just Yet WHAT SPINKS THINKS | TUESDAY, SEPTEMBER 8, 2009
- Interview with Social Media Citizen: Jo Porritt | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 14, 2010
- mizz information: List of Nonprofit Social Media and Community Managers WWW.MIZZINFORMATION.COM | TUESDAY, FEBRUARY 2, 2010
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- The lies behind online ratings and reviews FRESHNETWORKS | FRIDAY, MARCH 27, 2009
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- What to Consider When Building an In-House Social Media Team MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- An Extensive Guide To Web Form Usability UXDESIGN.SMASHINGMAGAZINE.COM | THURSDAY, NOVEMBER 17, 2011
- TODAY: The UN International Day Against Torture MINDJUMPERS | SATURDAY, JUNE 26, 2010
- Aggregators: the good ones vs. the looters WWW.MONDAYNOTE.COM | MONDAY, OCTOBER 4, 2010
- Marketers Beware the Age Wave CITIZEN MARKETER 2.1 | TUESDAY, SEPTEMBER 1, 2009
- Times of India Story on Social Media Careers in India GAURAVONOMICS | SUNDAY, DECEMBER 5, 2010
- Danish CSR Initiative on Social Media Meets Criticism MINDJUMPERS | THURSDAY, AUGUST 5, 2010
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- Facebook Fans: Are They Worth the Excitement? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, SEPTEMBER 27, 2011
- The Future of Blogging: I Had to Tell You This VIPER CHILL | WEDNESDAY, APRIL 25, 2012
- How Has Social Media Marketing Changed Between 2006 and 2010? GAURAVONOMICS | TUESDAY, DECEMBER 28, 2010
- Welcoming new colleagues and old ones in new jobs at Mindjumpers MINDJUMPERS | TUESDAY, AUGUST 3, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- Go Behind The Numbers To Determine Success DIVA MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- Google+ Is it a Digital Disruption for CMOs? BLUE FOCUS MARKETING | MONDAY, JULY 25, 2011
- TRENDRR.TV Initial Review and Thoughts WEB METRICS GURU | SATURDAY, AUGUST 27, 2011
- Why Host a Blog on Your Corporate Website? WWW.CLICKZ.COM | TUESDAY, JANUARY 4, 2011
- Is Social Media Too Big For Its Britches? CONVINCE & CONVERT | THURSDAY, APRIL 22, 2010
- Is Twitter for Business Even Worth the Trouble | social crm. CONVINCE & CONVERT | MONDAY, SEPTEMBER 20, 2010
- Build Your Brand a Social Content Ladder in 5 Steps | Blogging and. CONVINCE & CONVERT | TUESDAY, APRIL 6, 2010
- Is Your Executive on Twitter? KOKA SEXTON | TUESDAY, MARCH 24, 2009
- Koka Sexton dot Com KOKA SEXTON | TUESDAY, MARCH 24, 2009
- The Slippery Slope of Association Blogger Outreach WWW.MIZZINFORMATION.COM | WEDNESDAY, OCTOBER 6, 2010
- Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
- Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
- The Ultimate Guide to Creating a Small Business Website SAMIR BALWANI | TUESDAY, DECEMBER 6, 2011
- Talk about some serious Facebook advertising… ONLINE COMMUNITY STRATEGIST | TUESDAY, JUNE 16, 2009
- If Twitter were a state, it would be Arkansas GREG VERDINO | WEDNESDAY, JUNE 10, 2009
- PODCAST: App Store Marketing Basics; What Options Do Developers & Operators Really Have? MOBILEGROOVE | MONDAY, APRIL 26, 2010
- Social Networks ARE Mainstream, the Cool Crew is going elsewhere DIGIGEN | SUNDAY, NOVEMBER 8, 2009
- 5 Social Marketing Stories You Need To Read This Week FIREBELLY | FRIDAY, MARCH 5, 2010
- Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner DIVA MARKETING BLOG | TUESDAY, MAY 19, 2009
- Ratings and Reviews - a great way to kick start community FRESHNETWORKS | WEDNESDAY, MARCH 25, 2009
- Social Media Research: Interview with Joel Rubinson of ARF - Part I DIVA MARKETING BLOG | MONDAY, FEBRUARY 23, 2009
- Social Media Research: Interview with Joel Rubinson of ARF - Part 2 DIVA MARKETING BLOG | SUNDAY, FEBRUARY 22, 2009
- Social Search at LinkedIn Beats Google - ReadWriteWeb BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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