Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. are advertisers?

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Social Media Strategies Summit

JUNE 8, 2023

RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5%

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. As a primarily younger audience than those defined above these individuals prefer to receive information and even entertainment via their mobiles.

Nielsen 112

Nielsen Overview Sports Influencer 112

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). Mobile apps? Yellow Pages? Social networks?

Small Business 89

Small Business Advertising Nielsen SMS 89

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. Programmatic advertising is one of the fastest-growing areas in digital marketing. No kidding! What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. ” will do.

SMS 108

SMS Strategy Marketing How To 108

Twist Image

OCTOBER 18, 2011

" The news item goes on to define three emerging TV viewing trends: Micro-mobility. The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model.

iPad 104

iPad Nielsen Advertising Activities 104

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Are you prepared to use social media as a communication tool, not just another advertising medium? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete.

Conversation 167

Conversation B2B Marketing GPS 167

Firebelly

MARCH 5, 2010

You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Oktopost

APRIL 22, 2019

Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. With the goal to provide a robust, configurable solution for web and mobile marketing attribution, Kochava’s Unified Audience Platform can track users across different devices and platforms.

Software 101

Software Marketing Analytics B2B 101

The Social Media Incubator

SEPTEMBER 1, 2009

A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Proactive Report

JANUARY 5, 2010

Eric Franchi, who writes for VideoInsider on MediaPost opened his predictions for 2010 with this statement: There will be an uptick in brand advertisers entering the online video space, quickly. And a few months later they reported that online video usage continued to see strong month-over-month and year-over-year growth.

Video 77

Video Trends Nielsen Mobile 77

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. Their website (and newly launched mobile app) is clean, crisp, clear, and transparent. $40/hour This is why the smartest companies don’t act as such.

Case Study 60

Case Study Nielsen Study Process 60

Laurel Papworth

JANUARY 14, 2010

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. Discover Australia note free internet access claim.

Hotels 85

Hotels Tourism Travel Social Media 85

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 111

CPC Video Cost CPM 111

Buzz Marketing for Technology

JUNE 27, 2008

featured advertiser links. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. "

Nielsen 279

Nielsen Pluck MySpace Study 279

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 85

CPC Video Cost CPM 85

Jon Loomer

AUGUST 29, 2018

However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e.

Facebook 166

Facebook Travel Mobile Comparison 166

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. billion of which access the social network via mobile devices. Pros and cons of Facebook advertising.

Advertising 40

Advertising Facebook URL Campaign 40

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. It’s my impression that the traditional social networks are moving into the background replaced by mobile social networks. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device. The hottest mobile app currently is without question Weixin ( WeChat in English).

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. blogs and mobile marketing—52%) and SEO (51%). 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. mobile web. advertising. About | Subscribe | Contact | Advertise. ReadWriteWeb. RWW Network. ReadWriteWeb. friendfeed.

LinkedIn 109

LinkedIn Google Directory API 109

Webbiquity SMM

FEBRUARY 7, 2011

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). 71% of companies now have a presence on Facebook. StumbleUpon Stats.

Statistics 190

Statistics Research Social Media B2B 190

Social Media Marketing

MARCH 27, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. At the Native Advertising Summit (see?

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

Instagram 111

Instagram Advertising URL FAQ 111

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Social Media Report: Q3 2011 by Nielsen Research.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

MARCH 14, 2011

A noteworthy collection of brand videos from last year, ranging from the touching (T-Mobile “Arrivals&# ) to the astounding (Roger Federer Gillette shot) to the classic (Coke Zero and Mentos rocket car). Remembering Leslie Nielsen: His Best Quotes by Funny or Die. Clients Say the Funniest Things by Advertising Age.

Social Media 186

Social Media Proposal Marketing iPhone 186

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). ” News sites like this – besides doing things like conferences and sponsored posts – have to largely rely on advertising to generate revenue.

Sites 96

Sites Industry Blogger News 96