The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 Nielsen reports that two-thirds of handsets sold in Q2 2012 were smartphones, which means smartphone penetration in the U.S. It’s a tough one to call. percent of all impressions. MORE >>

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. It’s like, “Hey, it’d be easier to advertise in this one newspaper if everyone in the world reads this one newspaper.” Social Media Statistics Dennis Crowley Foursquare Nielsen Social Media Report 2012 social networking statistics MORE >>

As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. based maker of pet care products, to show how knowing people’s offline behavior can vastly improve mobile advertising effectiveness. Mobile advertising is set to explode. Mobile audience targeting is a hot topic and a huge opportunity. billion in 2011. MORE >>

The 2102  Social Media Report from Nielsen  is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. Most importantly, however, the report justifies investments in social marketing, advertising and engagement. Yet when you consider the data in the ‘Frequency of Social Activities’ (below), the importance of building a strong reputation that drives word of mouth advertising is clear. For Advertising Brands Social media Nielsen Report reputationminutes in July of 2012. MORE >>

Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies. From C-Level execs and pioneers to brand marketers who are finding their way as they confront (and conquer) the challenges of mobile, their observations and accomplishments are the focus on my new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. ” 2.) The U.S. MORE >>