If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences.&#. What Kotick was doing was drawing a important parallel between the expectations of social media users and gamers, and the growing importance the same complex dynamics across all media. MORE >>

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. MORE >>

A couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. While it is easy to get blinded by the numbers, a look inside can reveal some facts that can help you focus your Social Media marketing strategy. First, the folks at Nielsen give us their April 2012 Internet usage report. Yes, with the recent IPO fiasco and the gloom-and-doom reporting of the inefficiency of Facebook advertising you could come to the conclusion that Facebook is a waste of time. Listen to them. MORE >>

Nielsen. Media. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Mobile Email Search Social Media Video Display. Nielsen Report: Blogs Still on the Rise. Digital Consumer Report State of The Media: Q3-Q4 2011. While Facebook continues to be the social media juggernaut, dont count blogging out. Think Beyond the Desktop - Social Is Going Mobile. MORE >>

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats. by Social Media Today. MORE >>