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Where Does the PESO Model Belong?

Waxing UnLyrical

Guest Post by Gini Dietrich. The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. I’ll wait.

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Guest post by Brandon Brown. This has opened up new possibilities for brands looking to harness the power of social media advertising. Stay in front of potential customers by posting regular updates and engaging with your audience. In survey after survey, year after year, lead generation is a top priority for B2B brands.

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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

When your post generates engagement with your followers, the algorithm will show that post to other people who may be interested — especially if they’re searching for a hashtag you used. There’s way more to real estate than showing houses and negotiating deals. million followers with only 3 studio lights and iMovie.

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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Any mention across X, Meta, TikTok, and online publishers for posts and/or articles mentioning Taylor Swift combined with modifiers like “Travis Kelce”, “Super Bowl”, “NFL”, and “Chiefs” were tracked. Advertising in the Super Bowl cost $9.5 million viewers!

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Disclaimer: Pic-n-Post is a client of RedShift Writers. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Hello, WUL readers! Remember me? I used to write here all the time.

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PR and Social Media Measurement: A Bright Outlook

Waxing UnLyrical

Guest post by Richard Bagnall. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. The education challenge that the evaluation industry faces continues to be significant.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

Guest post by Pierre-Loic Assayag. We even built and launched a consumer app helping power users (the term “influencer” didn’t exist to describe online authorities at the time) measure their success and gain insights on their contribution, their peer network, etc. Check out your @klout profile today.”.

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