Where Does the PESO Model Belong?
Waxing UnLyrical
APRIL 12, 2018
Guest Post by Gini Dietrich. The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. I’ll wait.
Let's personalize your content