Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. 4 brands making inclusive campaigns happen. Ben & Jerry’s.

Campaign 113

Campaign Brands Communities Industry 113

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 257

Research Report Social Media CPM 257

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Here are some thoughts about including Pinterest as an effective part of your campaigns.

Strategy 195

Strategy Marketing Automotive Campaign 195

Social Media Strategies Summit

JANUARY 2, 2020

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 166

Campaign Meme Instagram Social Media 166

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. In particular, Quora has traction and credibility in the business and technology sectors and is widely used as a resource by individuals at all levels in those industries.

B2B 119

B2B Advertising Campaign Statistics 119

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. incremental conversions. 71% lower cost per incremental conversion.

Advertising 121

Advertising Facebook CPM Committee 121

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. In preparing for our upcoming course on CBO , I have been testing it everywhere and anywhere I can, along with asking my industry colleagues from around the world what they’re seeing and learning.

Campaign 167

Campaign Guidelines Upcoming Course 167

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. Factors like country, objective, and industry all matter. That Cost Per Lead is high for the Business Consultants industry.

API 147

API Cost Report Consultant 147

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 165

Instagram Brands Collaboration Facebook 165

SocMed Sean

MARCH 1, 2022

Here are some thoughts about including YouTube as an effective part of your campaigns. Marketers can grow brand awareness by diversifying a campaign and concentrating on some of the other channels a brand’s audience visits. Which Industries are Present On YouTube? YouTube KPI measurement ensures an effective campaign.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Learn more about the industry and its projections for the future. The influencer marketing industry is expected to reach $21.2

Statistics 128

Statistics Influencer Strategy Marketing 128

Audiense

APRIL 20, 2021

Last Wednesday we attended the second session in the new Contagious sector spotlight series, exploring advertising creativity and innovation across a wide range of industries from automotive and entertainment to FMCG and financial services. Looking for entertainment? Look no further.

Automotive 109

Automotive Campaign Advertising Industry 109

Jon Loomer

MARCH 29, 2022

Advantage+ products prioritize automating the campaign creation process. Advantage+ App Campaigns. Advantage+ App Campaigns (formerly Automated App Ads ) allow you to streamline app install ads. Advantage+ App Campaigns allow you to set up app install ads with fewer steps for the audience and ad creative setup process.

Campaign 188

Campaign Advertising Features Conversation 188

Webbiquity SMM

NOVEMBER 8, 2022

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

MAY 10, 2023

But maybe part of the problem is that some advertisers hop into this believing the hype that they are magical. There are so many factors that we may not even know about that are influencing our performance from campaign to campaign. The industry can be a built-in advantage or disadvantage.

Startup 190

Startup API Issues Industry 190

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Idaconcpts

SEPTEMBER 19, 2013

Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel. The amount of cars has opened the industry for car wraps which display marketing materials.

Advertising 134

Advertising Apparel Eventful Campaign 134

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Adidas ’ recent campaign is a brand safety success story.

Reputation 131

Reputation Tools Brands How To 131

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

YouTube 233

YouTube Campaign Policies Disqus 233

Jon Loomer

SEPTEMBER 30, 2021

Competition will become a bigger issue for most advertisers during the final quarter of the year. Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see.

Cost 216

Cost CPM Facebook Compete 216

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! It really shows how much effort Diesel has put into the project to maintain their brand.

Campaign 230

Campaign Disqus Policies Fashion 230

Hootsuite

FEBRUARY 23, 2023

Types of Facebook ads budgets Facebook ad budgets control the amount you spend on your advertising. Tip : If you’re not clear on the difference between Facebook campaigns, ad sets and ads, check out the Meta Blueprint lesson on how to structure ads. Campaign budgets are like one big bucket of money that flows to all of your ad sets.

CPM 135

CPM Tools Facebook How To 135

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

Advertising 172

Advertising Questions CPA ROI 172

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206

Campaign Social Media Reddit Disqus 206

Sprout Social

JANUARY 25, 2021

Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience. Credibility in your industry. Do their comments sound informed and demonstrate a clear expertise on the topics that matter most in your industry?

Influencer 113

Influencer Campaign How To Marketing 113

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. Beauty industry social media marketing trends and must-do’s.

Industry 102

Industry Social Media Hashtag Instagram 102

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Which industries do the best on Facebook? Although any business has the potential to thrive by marketing on Facebook, certain industries traditionally fare better than others.

Facebook 130

Facebook Strategy Marketing Travel 130

Jon Loomer

DECEMBER 1, 2022

If you’ve been advertising for a long time like I have, the thought of this may make you twitch a little. In the cases of Advantage Detailed Targeting and Advantage Lookalikes, you can’t turn this off when running conversions campaigns. Going Broad and Conversions Campaigns. It seems crazy. How Optimization Works.

Facebook 200

Facebook System Conversation Eventful 200

The Realtime Report

JANUARY 19, 2020

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. The winner’s advertisement is uploaded onto the ad space almost instantly. Stories and Lives.

Strategy 204

Strategy Tips CPM Marketing 204

Twist Image

SEPTEMBER 15, 2011

It's a fun business (meaning: the work is important, but if we all screw up the next ad campaign, nobody dies - thankfully), but it's not an easy business. How involved are you in your industry and the associations that serve it? It's too bad that not more people get involved (and get active) in their industry associations.

Industry 108

Industry Marketing Committee YouTube 108

SocMed Sean

FEBRUARY 10, 2022

As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. Which industries do the best on Instagram? Because Instagram’s platform is highly visual, certain industries favor better than others on the platform. Each of these reasons are true for most industries that want to reach their consumers.

Instagram 162

Instagram Strategy Marketing Metrics 162

The Realtime Report

NOVEMBER 1, 2023

Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027.

Proposal 170

Proposal Metrics YouTube Advertising 170

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. native campaigns yield higher views, site traffic, and social engagement.

Research 70

Research Advertising Content ROI 70

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. This is a guest post by Gregory Smith. Hold on to your seats, as I unfold.

Advertising 130

Advertising Platform Twitter Trends 130

agora pulse

JANUARY 8, 2019

We still need to add the amount of money that will be spent on advertising, which could be $120,000 a year. Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Additionally, you can examine which areas need improvement and which campaigns are leading to conversions.

ROI 87

ROI Social Media Industry Insurance 87