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How Competition Impacts Facebook Ads Costs

Jon Loomer

Competition will become a bigger issue for most advertisers during the final quarter of the year. Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see.

Cost 216
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools.

Analysis 186
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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. They pull actionable insights from data, they experiment and are always innovating. They need to have SEO expertise and digital advertising know-how. Photo by Carlos Muza on Unsplash.

Skills 179
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already? Meet Sally.

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What's Bigger Than Big Data?

Twist Image

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

Data 95
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. Properly managing different channels will allow companies to get to know their customer, target their marketing, and harness the power of data so they can shape their future marketing. Practice Proper Channel Management.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too.

Review 128