Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business. Jump ahead: What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

Advertising 118

Advertising CPM CPC Buy 118

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. The vast majority of businesses rely on customer data to reach new audiences, using traditional and generic marketing in the hope of creating some meaningful connections. How Do Audience Profiles Impact Different Types Of Advertising? .

Advertising 91

Advertising Influencer Types Strategy 91

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. It’s the juicy B2B data that is typically hard to uncover.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more.

Buy 127

Buy Social Media CPM CPC 127

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences. It’s no wonder that businesses are increasingly turning to paid social media advertising to reach their target audiences.

Advertising 60

Advertising Social Media Brands CPM 60

Convince & Convert

JANUARY 3, 2014

Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. Precision programmatic marketing uses unstructured data to build custom audiences and optimize them on the fly. The funnel is dead.

Buy 159

Buy Advertising Proposal Data 159

Audiense

JUNE 16, 2017

These factors are categorised by how likely the audience is to be influenced by brand name, product utility, advertising, social media and word of mouth via friends and family. Based on publicly available data about the makeup of the audiences on these social networks, the channels frequented by this audience don’t surprise us.

Buy 133

Buy Influencer YouTube Advertising 133

Jon Loomer

NOVEMBER 29, 2023

I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. This is just one source, but it could mean that advertisers did very well during Black Friday and Cyber Monday. Since consumers were in a buying mood, a slight increase in CPM probably meant a very favorable ROAS.

CPM 156

CPM Aggregator Instagram Cost 156

The Realtime Report

NOVEMBER 2, 2023

Retailers now have to reach a more diverse audience more effectively, and accurate data is vital to successful multicultural and inclusive marketing. We’ve always been grounded on the importance — and benefits — of using well-formed first-party data. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Buzz Marketing for Technology

MAY 29, 2013

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. But don’t try to change everything at once.

Data 278

Data Tips Aggregator Conversation 278

Convince & Convert

JULY 28, 2015

You want them to visit your website, buy something, fill out a form that gives you access to more important data (like email address). Turn your Facebook advertising approach upside-down for maximum results. .” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes.

Buy 60

Buy Advertising Facebook Cost 60

Jon Loomer

MARCH 11, 2024

Here is how they work… Advantage Detailed Targeting Advertisers provide detailed targeting inputs that Meta prioritizes. Otherwise, advertisers had the option of turning it on or off. Advertisers still have the option of turning this on or off in that case (for now). Is there any chance that they’d ever buy from you?

Advertising 173

Advertising Groups Groups Conversation 173

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Are advertisers spending less this holiday season?

CPM 196

CPM Facebook Sample Samples 196

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. What is social media data?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In this case, the advertiser also defines the conversion event they want to prioritize. Of the 100 people who visit there, five will buy from you. You will be frustrated.

Advertising 179

Advertising Conversation Issues Buy 179

The Realtime Report

MAY 19, 2014

Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). Foursquare.

Foursquare 182

Foursquare News YouTube Buy 182

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already? Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Social Media Strategies Summit

FEBRUARY 1, 2024

Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Step #2: Gather Top-Level Social Media Data You’ve identified your competitors — now it’s time to find out what they’re doing on social media. What types of media do they post?

Analysis 186

Analysis Social Media How To Hashtag 186

Jon Loomer

SEPTEMBER 30, 2021

Competition will become a bigger issue for most advertisers during the final quarter of the year. Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see.

Cost 216

Cost CPM Facebook Compete 216

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

Reddit 143

Reddit Research Loyalty Survey 143

Twist Image

MAY 16, 2013

Let''s face it: we often make out marketing and advertising to be more important than it really needs to be. Ads are everywhere and the game of repetition and saturation is still what captures the attention, but there''s something else happening to the advertising industry that is worthy of thinking about. More than advertising.

Advertising 111

Advertising Research Data Survey 111

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. Some advertisers have embraced this brave new world. Mainly women between 25 and 34 are buying? New tools and features have emerged. The strategies have evolved. Unfortunately, that’s exactly what we see. Exclude it.

How To 190

How To Groups Groups Campaign 190

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site.

Social Networking 127

Social Networking Privacy API Apple 127

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

Research 70

Research Advertising Content ROI 70

Buzz Marketing for Technology

MAY 16, 2012

Suffering from the lack of true and authentic knowledge of their audiences, or any provision for real-time data or analytics, they are consigned to a passive role: spend money and hope it creates the intended outcome. So if change was in order, they had to employ their best guesswork based on 3 months of retroactive data to tweak and hone.

Marketing 235

Marketing Buy Data Authentication 235

Sprout Social

JULY 30, 2018

It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. Promoted Pins. Types of Rich Pins.

Advertising 84

Advertising Embedding CPC Types 84

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 120

Patterns Sentiment Analysis Proposal 120

The Realtime Report

FEBRUARY 1, 2017

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? Most are in the market for a vehicle, new or used, and they like to buy CUVs and imported sedans with the latest high tech options. “We

Automotive 70

Automotive Advertising Brands Real Estate 70

Social Media Strategies Summit

NOVEMBER 30, 2022

Goldfish Crackers Combines Storytelling Advertising & AR. In this example of brand storytelling advertising, Spotify plays into what makes our music preferences unique, such as obsessively listening to the same song on repeat. The lager brand could have simply said: “Put down your laptop and buy a beer.”

Campaign 304

Campaign Brands Influencer Collaboration 304

Twist Image

JANUARY 21, 2014

How''s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can''t throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets. What if what''s next is not about bigger sets of data?

Data 95

Data Analytics Advertising Engineering 95

The Realtime Report

FEBRUARY 24, 2014

Facebook narrows the target for advertisers – last Thursday Facebook rolled out new options for advertisers looking to target consumers by location, demographic, interests or behavior (The Wall Street Journal). Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

Twist Image

MAY 8, 2014

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? Don''t be fooled.

Advertising 102

Advertising CPM Video iPad 102

Twist Image

FEBRUARY 17, 2017

Just how much data and analytics does a brand need? The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.).

Data 61

Data Newsletter Analytics Applications 61

Twist Image

JULY 11, 2014

While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant.

Advertising 91

Advertising Sentiment Engineering Data 91

Ignite Social Media

MAY 13, 2021

update here and cookieless browsers coming before long, the industry is expecting these two changes to negatively impact data collection via a pixel or tag. A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. With the Apple iOS 14.5

API 155

API Conversation Tips Facebook 155