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Holiday Meta Ad CPM Results

Jon Loomer

I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. Another report charts aggregate CPM from 2022 compared to 2023 beginning on August 30. This is just one source, but it could mean that advertisers did very well during Black Friday and Cyber Monday.

CPM 156
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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. Additionally, aggregated data will not include the ability to breakdown data by demographic.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 207
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The Value of Facebook Pixel Events

Jon Loomer

Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Do these people buy from you? Note that this includes and goes beyond Facebook ā€” not only the organic referrals from Google and others, but your non-Facebook advertising efforts.

Eventful 167
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

We havenā€™t even touched on understanding the social media algorithm , creating social media guidelines , or advertising on social media. Hot tip: do not buy TikTok followers.) We cover topics like social media strategy, content marketing, social advertising, and platform-specific skills. Ooh, or employee advocacy !) (Or

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process. Find true B2B decision makers who are actively involved in the buying journey. Shifting the B2B Media Research Model.

Strategy 178