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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users.

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. This in-house developed tool was actively used by our own team while working with the Nimbus Platform and their CEO Alex Lemberg.

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How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. Additionally, aggregated data will not include the ability to breakdown data by demographic. What These Shifts Mean for Your Business.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Invite / Refer (a friend).

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5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

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