Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Social media benefits are unclear. The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Guest Post by Jessica Davis.

Influencer 100

Influencer Engagement Social Media Marketing 100

Buffer Social

OCTOBER 17, 2017

Posts that are frequently hidden or reported (a sign of low quality). Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. December 4, 2015: Facebook uses surveys to improve News Feed ranking. March 5, 2015: Facebook updates how Likes are counted.

List 190

List Facebook Feed Feedly 190

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. 65% reported increased brand recognition. Guidelines.

Social Media 84

Social Media Guidelines Hashtag Training 84

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

DECEMBER 20, 2013

This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Please Support Our Sponsors.

Social Media 145

Social Media Collaboration Class Retail 145

Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Read on for more information in this week’s Social You Should Know. Report: Influence of a Brand’s Social Presence During the Holidays.

Metrics 60

Metrics Video Survey Influencer 60

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Proactive Report

JANUARY 5, 2015

Figure out where they’re active on social media. Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Connect with your customers and other stakeholders online.

Reputation 40

Reputation Airlines Review System 40

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

DECEMBER 9, 2015

For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. 2015 State of Sponsored Social Report. Most Sponsored Social marketers compensate creators with monetary payment versus free product or merchandise.

Sample 60

Sample Samples Survey Study 60

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel.

B2B 100

B2B Adwords ROI Hubspot 100

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy.

Mobile 140

Mobile SMS Hitwise Marketing 140

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Your social media analytics can tell you what’s working and what’s not. Go to your Analytics tab and then Posts report. Let’s dive in. Use your analytics. Ask your audience.

Content 110

Content How To Overview Analytics 110

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S.

Study 40

Study Social Media Marketing Research 40

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes.

Trends 142

Trends HootSuite Fashion Video 142

Idaconcpts

NOVEMBER 18, 2010

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Bloomberg Businessweek joins the pack of critics with a July 2010 report claiming that “Gen Y lacks confidence about making financial decisions”. opening an online savings account ). million followers.

Banking 137

Banking Mobile SMS Technorati 137

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Oktopost

MAY 23, 2022

Ads (ad clicks, survey answers). 27% of B2B marketers report that sales-marketing alignment is a challenge, so intent data could be the common ground that you need to create a link between your teams. Changes to Google’s algorithm back in 2015 mean that search intent beats keyword usage when growing your organic presence.

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Which posts did better?

Study 111

Study Instagram Hashtag Research 111

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Sharing on more than one Social Media channel. . Have you ever wondered how many posts get published each day?

Strategy 93

Strategy Content Marketing Influencer 93

Proactive Report

MAY 12, 2016

Social media has become a melting pot of white noise. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. FOLLOW THE MONEY.

Real Estate 40

Real Estate Content Brands Survey 40

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Utilizing both their own site and social media effectively, the hashtag has generated over 63K post on Instagram.

Campaign 43

Campaign UGC Content Tourism 43

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Twist Image

MARCH 2, 2017

In short: the doctors don't use smartphones, social media and technology like those other clients that you have. million users, in a report on the app's U.S. Last year, about 9% of Snapchat's American users were over the age of 45, and in 2015 it was just 5.6%.". social media. social network.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Sharing on more than one Social Media channel. . Have you ever wondered how many posts get published each day?

Strategy 60

Strategy Content Marketing Influencer 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Convince & Convert

MARCH 4, 2016

In 2015, 60% of marketers predicted that the use of infographics will increase in 2016. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Social Media. This phenomenon led many to decree that infographics are dead, but it’s not true.

Marketing 60

Marketing Statistics Directory Data 60

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

Social Media 145

Social Media How To Exercises Guidelines 145