Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 118

Social Media Brands Marketing Meme 118

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. Survey Monkey. SME Social Media Reporting Toolkit. CyberAlert.

Analytics 100

Analytics Consultant Survey Reputation 100

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. The CMO Survey ). The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. The majority of respondents (76%) indicated that they still spend some or most of their time working on media relations. #6

Social Media 100

Social Media Compete Skills Consultant 100

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. True of False.

Types 130

Types Questions Social Media Engagement 130

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Guest Post by Jessica Davis.

Influencer 100

Influencer Engagement Social Media Marketing 100

Buffer Social

OCTOBER 17, 2017

Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. December 4, 2015: Facebook uses surveys to improve News Feed ranking. July 9, 2015: Facebook makes it easier for people to control what they see on their News Feed. December 4, 2015: Surveys.

List 190

List Facebook Feed Feedly 190

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

DECEMBER 20, 2013

This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Please Support Our Sponsors.

Social Media 145

Social Media Collaboration Class Retail 145

Webbiquity SMM

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. The CMO Survey ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Social Media Strategies Summit

JANUARY 22, 2021

We also know consumers are spending more time on their devices: over half of web traffic comes from mobile – a trend that’s been on the rise since 2015 – and this trend is projected to increase 25% by 2025. Screentime 2015-present. Source: Smart Insights. Organizations Are Already Seeing Incredible Results.

Strategy 211

Strategy Marketing SMS Mobile 211

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Proactive Report

JANUARY 5, 2015

Figure out where they’re active on social media. Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Connect with your customers and other stakeholders online.

Reputation 40

Reputation Airlines Review System 40

Sprout Social

SEPTEMBER 21, 2020

One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 136

Issues Survey Campaign Authentication 136

Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. I’ll tell you what happened and it’s really pretty simple; and most of you will slough it off as yet another social media justification post, but it’s true. Will the customer rise?

Compete 100

Compete Sample Samples Focus Group 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Ignite Social Media

OCTOBER 10, 2016

Half of those surveyed said a brand’s social presence does influence their holiday purchase decisions , among other factors. of those surveyed. Meerkat, The Breakout Star of SXSW 2015, is Officially Done. Meerkat, The Breakout Star of SXSW 2015, is Officially Done. are most likely to use Facebook and 31.6%

Metrics 60

Metrics Video Survey Influencer 60

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10.

Tumblr 134

Tumblr Real Estate How To Survey 134

yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Surveys from Salesforce , V12data and Adestra : 68% of companies have integrated mobile marketing into their overall strategy.

Mobile 140

Mobile SMS Hitwise Marketing 140

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The CMM also helps you think about the right balance of what Michael Stelzner of Social Media Examiner called nuclear and primary fuel.

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Your social media analytics can tell you what’s working and what’s not. You could simply post a question or a poll on your social media profiles. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Convince & Convert

DECEMBER 12, 2014

Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10.

Tumblr 87

Tumblr Real Estate How To Survey 87

Janet Fouts

DECEMBER 30, 2014

They’re social. This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Let’s take a more mindful approach to marketing, especially through social media. Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Twist Image

JUNE 8, 2018

How depressing is this : "Forty-five percent of teenagers say they are online 'almost constantly,' according to a new Pew Research Center study on teens and social media use. That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. digital media.

Survey 40

Survey Policies Trends Research 40

Twist Image

JUNE 4, 2018

How depressing is this : "Forty-five percent of teenagers say they are online 'almost constantly,' according to a new Pew Research Center study on teens and social media use. That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. digital media.

Survey 40

Survey Policies Trends Research 40

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S.

Study 40

Study Social Media Marketing Research 40

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2015-2016: Satisfaction & personalization. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Here’s what YouTube looks like today: There are now an estimated 2.1

YouTube 123

YouTube Notification Video Trends 123

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124