Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87

Data Strategy Marketing Sports 87

Ari Herzog

MARCH 30, 2015

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and industry colleagues to join and participate. This is a screenshot of popular discussions as of March 30, 2015. They did that, and they told their friends.

Social Media 70

Social Media Strategy Tips Marketing 70

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain.

Resources 90

Resources Data Groups Groups 90

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Writtent Blog

MAY 25, 2021

These sorts of clauses are especially popular in industries where sales methods are designed to induce one party to enter the contract: Theyre incorporated into business contracts to establish a position to ensure that previous agreements and arrangements between the parties are discharged, and have no legal effect.

Industry 40

Industry Airlines Microsoft Real Estate 40

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Check out these stats and pat yourselves on the back, because your commitment to ethical fashion continues to drive the whole industry to become more sustainable and fair! ??? ? ??Lyst View this post on Instagram.

Retail 105

Retail Trends Fashion Marketing 105

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 165

Campaign Meme Instagram Social Media 165

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. The Most Connected Marketers. Among this group, the top 10 people with the highest Insider Score (meaning that other people in the group follow them on Twitter) are: 1. 88 marketers you should follow on Twitter.

Twitter 60

Twitter Marketing Influencer Groups 60

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. 2015 will see this trend grow even further. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. Content Marketing. Content marketing is the foundation of this strategy.

Small Business 20

Small Business Strategy Reputation Marketing 20

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. I recently had the chance to speak with a group of college students about managing social media for small businesses.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Remember, before you start selling, it’s important to establish yourself as a trustworthy resource in your industry that a potential or existing customer can look up to.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. That’s about what it feels like for the video content (movies, TV) industry, which is awkwardly … straddling. But media buyers and industry leaders seemed to have a tough time understanding whether either or none of the above was most important, and they weren’t alone.

Advertising 113

Advertising Nielsen Buy Products 113

Rebekah Radice

MAY 11, 2015

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. A business blog is an essential element of your marketing strategy. Establishes you/your business as an industry leader. Know Your Target Market.

How To 132

How To Domain Name Hosting WordPress 132

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

Sample 60

Sample Samples Survey Study 60

Buffer Social

DECEMBER 4, 2019

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. Of that group, 25% give you their email address When you send that group an email, 25% of them open it. What is social commerce? There’s a really great blog post on BigCommerce about this.

Social Media 98

Social Media Instagram Apparel Groups 98

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. Guest Post by David Klein. Revenue Per Employee.

Cost 100

Cost Insurance Project Team 100

Laurel Papworth

OCTOBER 22, 2017

They include but are not limited to, popular influencers, designated leaders, tribal groups and rites of passage/rituals. Which is a long way of saying “can this group improve its behaviours and what would it take to initiate and sustain that? So, what other industries manage abuse better than Tech & Entertainment?

Education 58

Education Avatar Communities Startup 58

Twist Image

MARCH 18, 2016

How many brands are really marketing themselves properly these days? Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. It's an industry-wide issue. From the article: Global mobile data traffic grew 74% in 2015, reaching 3.7

Marketing 40

Marketing Mobile Advertising Metrics 40

Jon Loomer

MAY 10, 2016

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Here are the details… Click To Tweet. Dynamic Ads for Travel.

Hotels 113

Hotels Travel Facebook Advertising 113

Sprout Social

DECEMBER 15, 2016

Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher.

Team 40

Team LinkedIn Report Company 40

Convince & Convert

FEBRUARY 25, 2016

Race was built around the simple human truth that all people love to race in some form—in the backyard, on their bikes, or on the racetrack,” said Jill Gregory, NASCAR’s Senior Vice President of Marketing and Industry Services. These partnerships and activations follow a record 2015 , where NASCAR hit 4.1

Social Media 60

Social Media Hashtag Activities Eventful 60

ProBlogger

SEPTEMBER 22, 2021

Ruth Soukup – Pinterest Marketing 101: the three elements of the perfect pin. A more traditional and probably a larger undertaking When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. Would I do it again? Conferences.

Blogger 48

Blogger Conference eBook Skills 48

ProBlogger

SEPTEMBER 22, 2021

Ruth Soukup – Pinterest Marketing 101: the three elements of the perfect pin. A more traditional and probably a larger undertaking When I realised my traditional sales and marketing skills were in danger of being superseded in a digital world, I enrolled in a Diploma in Digital Marketing. Would I do it again? Conferences.

Blogger 48

Blogger Conference eBook Skills 48

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Want to take a guess what it is?

Education 60

Education Process Software Analysis 60

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. 8 Actionable Instagram Marketing Tips, Backed by 20+ Studies. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. percent of U.S. Instagram users.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

MARCH 30, 2022

And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Aside from its various climate-driven initiatives, the makeup brand is also big on diversity and inclusion, specifically seen in their marketing approach.

Small Business 72

Small Business Instagram Press Release Communities 72

Convince & Convert

MARCH 15, 2016

But considering we produce six podcasts for marketers and businesspeople here at Convince & Convert Media (and we’re starting to produce more and more shows for corporate clients, too) the podcast statistics nestled in The Infinite Dial are of particular interest. Podcast Listening Grew 23% Between 2015 and 2016.

Statistics 60

Statistics Research Directory Study 60

Twist Image

JANUARY 19, 2017

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. The total deal value rose to $14 billion, 150% more than in 2015. while others didn't even survive. .

Startup 40

Startup Consultant Publishing Buy 40

Convince & Convert

OCTOBER 2, 2015

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Image via BigStockPhoto.com. Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Socially Sorted

FEBRUARY 13, 2016

Do you have a serious case of FOMO about not attending Social Media Marketing World 2016? . Social Media Marketing World Virtual Ticket for 2016, to be precise. Let me explain why: Social Media Examiner has been my go-to-source for industry-leading, up-to-date information about social media since 2010.

Eventful 54

Eventful Social Media Marketing Conference 54

Koka Sexton

OCTOBER 13, 2015

Sales Stack is the premier sales technology conference that bundles practical industry knowledge with an expo showcasing the best sales tools, platforms, and services in the market. Speaker Twitter List: https://twitter.com/SalesHackerConf/lists/sales-stack-2015-speakers. LinkedIn Group: https://www.linkedin.com/grp/home?gid=6932016.

Team 40

Team Upcoming Eventful LinkedIn 40

Mindjumpers

JULY 24, 2015

A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Transparency.

Nielsen 100

Nielsen Collaboration Compete Meeting 100