Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Audience and market intelligence uncover whitespace in the market and give editorial and creative direction to your stories.

Strategy 145

Strategy Social Media Marketing Consultant 145

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. 20, 2015: No more hoaxes. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. When Gen Alpha takes Gen Z’s reins, it will be more imperative than ever to use social and video content as marketing tools.

Marketing 85

Marketing Instagram Influencer Study 85

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. Why the explosion of video content? YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 113

Social Media Marketing Atlassian Team 113

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. National Geographic stands apart from that group, at #11. It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 86

Data Strategy Marketing Sports 86

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82

Brands Marketing Hosting Eventful 82

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Blab is a video chat app, like Periscope for groups. Video ads will bring your marketing efforts to the next level!

Video 100

Video Vimeo Marketing YouTube 100

ProBlogger

NOVEMBER 19, 2014

I’ve had a few people asking in the last few weeks where I’ll be speaking in 2015 – I can’t believe the end of the year is so close! March 25-26: Social Media Marketing World in San Diego. I’m really excited to get to Social Media Marketing World this year. Social Media Marketing World.

Conference 48

Conference Eventful Travel News 48

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Ari Herzog

MARCH 30, 2015

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. They did that, and they told their friends.

Social Media 70

Social Media Strategy Tips Marketing 70

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube consistently gets more popular the younger the age group you look at.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Facebook Groups. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain.

Resources 90

Resources Data Groups Groups 90

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

The Realtime Report

JUNE 13, 2023

Because each must be made specifically for the intended location, the market is not particularly competitive. Congressional Research Service, July 2015. Hydroelectric Research and Technical Services Group D-8450 United States Department of the Interior, Bureau of Reclamation, 2000. Department of Energy. Transformer Maintenance.”

Energy 91

Energy Transportation Industry Overview 91

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers.

Products 60

Products Marketing Compete SEO 60

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. 2 Facebook has continued to grow in popularity with a 6% increase with mothers since 2015. Pinterest is the second most common platform used by mothers (47%); however, this platform has seen a 4% decrease year-over-year with this group.

Social Media 113

Social Media How To Survey Social Networking 113

Ignite Social Media

JANUARY 3, 2017

Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. Here are some quick tips and reminders to keep in mind for your 2017 social media buying.

Buy 127

Buy Social Media CPM CPC 127

Convince & Convert

DECEMBER 12, 2014

Bari Mogil is half of the digital team at the headquarters of Corcoran Group , a high-end real estate company with over 2,200 agents. More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. She’s an incredible marketer.” barimogil Tweet This.

Tumblr 134

Tumblr Real Estate How To Survey 134

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. The Most Connected Marketers. Among this group, the top 10 people with the highest Insider Score (meaning that other people in the group follow them on Twitter) are: 1. 88 marketers you should follow on Twitter.

Twitter 60

Twitter Marketing Influencer Groups 60

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 166

Campaign Meme Instagram Social Media 166

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Young people are driving the movement.

Retail 104

Retail Trends Fashion Marketing 104

Waxing UnLyrical

FEBRUARY 2, 2017

While in Kolkata, I had occasion to pass by one of the city’s first malls, Vardaan Market. What was even more fun to watch was the second group of people: those who tried to go down the escalator. The memory of those two groups of escalator riders never fails to bring a smile to my face. Or, more appropriately, ride up it.

Training 180

Training Banking Upcoming Groups 180

Kikolani

FEBRUARY 13, 2015

Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay.

Products 60

Products Marketing WordPress SEO 60

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Using Inbound Marketing To Generate Leads And Sales – by Tone. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Ignite Social Media

MAY 18, 2016

As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? In the 2015 Social CEO Report , Domo and CEO.com found many other benefits to having your CEO be on social media. Lenovo delivered strong performance in tough economy and market conditions.

Findability 111

Findability Social Media Collaboration Team 111

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. But they are united by the importance of analytics and integration in digital marketing. MarketingProfs Marketing Manager, Rob Zaleski.

Social Media 149

Social Media Strategy Apple Analytics 149

Webbiquity SMM

OCTOBER 6, 2015

As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). For more on this topic, download the Web Marketing KPIs white paper.

Advertising 100

Advertising Price Research Software 100

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. 2015 will see this trend grow even further. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. Content Marketing. Content marketing is the foundation of this strategy.

Small Business 20

Small Business Strategy Reputation Marketing 20