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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Episode Summary.

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Asia-Pacific Will Account For One-Third of All Twitter Users In 2014

The Realtime Report

The number of Twitter users worldwide is projected to increase by nearly 25% in 2014, according to new estimates from eMarketer. By the end of 2014, India and Indonesia will have the third and fourth largest Twitter populations in the world.

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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.

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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

It urged NRIs (Non-Resident Indians, a critical audience and source of investments in India) to leave video messages of support for the party on YouTube. And by June 2014, India will have 243 million internet users, at which point of time, it is expected to overtake the U.S. as the second-largest Internet base in the world.

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Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

The Realtime Report

via YouTube. 25% of US Smartphone Users Will Use Instagram in 2014. Instagram use is now nearly as high as Twitter’s, according to new data from eMarketer , especially among millennials and Gen Xers. When the data is narrowed down to smartphone users, Instagram is set to overtake Twitter in 2014.

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TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Rich Stone, VP Sales at TechTarget takes the hot seat. Catch all episodes here. Meet Rich Stone.

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