ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Problogger Training Event 2014: The Wrap via Style and Shenannigans. The top 9 things I learnt at PBevent 2014 via Working Women Australia. Image by WonderWebby.

Eventful 47

Eventful Blogosphere Conference Blogger 47

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Also, stay away from tchotchkes at all costs.

Campaign 60

Campaign List Tips Embedding 60

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

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Cost Advertising Price Facebook 40

Ignite Social Media

JUNE 23, 2016

billion in 2014 to nearly $15 billion in 2018. Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

Buy 112

Buy CPM Facebook Advertising 112

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 150

CPM CPA ROI Campaign 150

Jon Loomer

OCTOBER 3, 2020

These things will result in higher costs to reach users and inferior performance. Daily Unique Reach is an optimization option that’s existed since 2014. The example above comes from a campaign with the Traffic objective. You can reach users “too much.” Click To Tweet. What is Daily Unique Reach?

Facebook 96

Facebook Report Feed Feedly 96

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. By June of 2014, nearly 80 percent of U.S.

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Advertising Social Media List Statistics 112

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Social Media 164

Social Media Skills UGC Sample 164

Keyhole.co

DECEMBER 22, 2020

These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost. This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. Have Specific Goals for Your Campaign.

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Influencer Instagram Tips Hashtag 94

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. By the end of the week more than 50,000 people had participated, making The Queso Cup Chipotle’s highest engagement Instagram campaign of all time. — Expedia (@Expedia) July 24, 2014.

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Examples Social Media Instagram Hashtag 111

Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014. Choosing a Twitter contest: Follow + Retweet campaigns. Yes, it costs money.

Twitter 92

Twitter How To Hashtag Types 92

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. Ad Targeting Cost Trends. Data Set Notes. 52 for fans.

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CPA CPM Facebook Cost 113

Proactive Report

MAY 14, 2014

It’s much more cost-effective to capture your customers’ attention through great content - content they find valuable and actively engage with – than trying to grab ahold of folks’ attention via traditional ad or PR campaigns. 5 things to do to be a content powerhouse in 2014. Upgrade your online newsroom.

Content 92

Content Marketing Training Notification 92

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Think about that number again.

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Report Committee Comparison Journal 100

Bill Hartzer

DECEMBER 16, 2013

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. With a more open platform there may be a tendency to waffle on campaign literature, but this excess content can quickly bore an audience. Pitch perfect. Make it work for you.

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SMS Strategy Wireless Mobile 98

Writtent Blog

MAY 20, 2014

Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Content Campaigns are Diversifying. Image source.

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Trends Content Marketing Curation 95

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

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Small Business Influencer Template Templates 56

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Marketing is not always a priority, and businesses want to keep costs low to accommodate more pressing expenses. Three famous bloggers were chosen to decorate three sidecars.

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Strategy Marketing Real Estate Campaign 60

Kikolani

MARCH 17, 2016

Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%. In a blind audience test, it beat cameras that cost thousands of dollars. Just like MoviePro, iMovie costs $4.99. Of course, simply having video on the site is not enough.

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Video Content Marketing Applications 100

Convince & Convert

JANUARY 24, 2014

That’s the high end of cost for a 30-second spot broadcast during Super Bowl XLVIII. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Official Omaha Info (@VisitOmaha) January 12, 2014. Social Media Number of the Week: 4.5 Holy Social!

Brands 131

Brands Message Boards Training Exercises 131

Hootsuite

FEBRUARY 12, 2015

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Proactive Report

NOVEMBER 27, 2013

SEO-PR, Business Wire and Get City Dealz of New Orleans just took home the first US Best Use of PR in a Search Campaign award and the Excellence in New Communications Award in the Visual Media Category of the Corporate Division for a series of press releases they tested that showed conclusively just how effective this approach can be.

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Press Release Engagement Analytics SEO 73

Buffer Social

JANUARY 25, 2018

They will allow businesses to automate and scale many manual processes and enjoy massive cost-savings. In 2014, the organic reach on Facebook has fallen to six percent from 12 percent just the year before 23 Social@Ogilvy. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

APRIL 13, 2015

She has been a political reporter, presidential campaign spokesperson, nonprofit executive director, and documentary filmmaker. It was a decision that actually cost me money in the short term. A renaissance person, she has always had many interests and wasn’t sure which path to choose.

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Proposal Consultant Insurance B2B 60

Buffer Social

FEBRUARY 15, 2022

In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. After a considerable amount of research, I launched a Kickstarter campaign in March 2015. Here’s my advice.

Campaign 75

Campaign Process Brands How To 75

Little Web Giants

FEBRUARY 19, 2014

In early January I set up a new Campaign for a client who runs a local business. Naturally they were only interested in reaching potential customers within a certain radius of their location, so my Campaign employed geo-targeting for this purpose. Astoundingly, the cost in this period was a mere 9.76% of the budget that I had set!

Adwords 31

Adwords Google GPS Campaign 31

Hootsuite

FEBRUARY 12, 2015

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Little Web Giants

FEBRUARY 19, 2014

In early January I set up a new Campaign for a client who runs a local business. Naturally they were only interested in reaching potential customers within a certain radius of their location, so my Campaign employed geo-targeting for this purpose. Astoundingly, the cost in this period was a mere 9.76% of the budget that I had set!

Adwords 28

Adwords Google GPS Campaign 28

Ignite Social Media

NOVEMBER 23, 2020

Brands during these times were pausing ads due to anticipated cost increases or in an effort to avoid ads showing up next to political content or social justice-related content. Consider running ads in “Q5” as costs are lower after December 25th – beginning of January. Timing: How long are you planning to run your campaign for?

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Advertising Social Media Tips B2B 187

Convince & Convert

DECEMBER 28, 2015

We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We also have an ongoing retargeting campaign using Google display ads. We now send all guests a USB headset and a thank you note, via Amazon. Here’s the headset we send to guests.

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Badge Hosting Sysomos eBook 60

Convince & Convert

FEBRUARY 3, 2015

We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We also have an ongoing retargeting campaign using Google display ads. We now send all guests a USB headset and a thank you note, via Amazon. Here’s the headset we send to guests.

How To 60

How To Badge Hosting Sysomos 60

ProBlogger

MARCH 20, 2016

It worked in 2013, 2014, and 2015. Entry cost is very low, and it is incredibly effective as a marketing strategy, overall. percent and the average cost per click of the average Facebook ad was $0.27, which is pretty good. That way, you’ll optimize the success of your campaign. . Master the Art of Guest Posting.

Strategy 35

Strategy Cost Blogger Sites 35

Convince & Convert

FEBRUARY 17, 2017

At the close of 2014, this figure was only one billion per day. While they certainly hold exciting potential, it’s important to avoid common mistakes that can cripple your campaign. Seasoned marketers know they should be testing all parts of the ad campaign, including the messaging, visuals, audience, and placements.

Video 143

Video CPC Facebook Strategy 143

Viper Chill

DECEMBER 18, 2013

This program currently has the highest solving rate of any captcha breaking software, and while it has an upfront cost it ultimately works out a lot cheaper than a service like Death by Captcha. There is no way I could write or outsource hand-written content for all of my link campaigns, so Kontent machine is good enough for those purposes.

Case Study 87

Case Study Study Report Domain Name 87

Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Underground Elephant are another good example.

SEO 79

SEO Company Hotels Marketing 79

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. This tracking tag is vital for any paid Twitter ad campaign, as your tracking tag will build up an audience base to whom you can target your ads.

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Analytics Twitter HootSuite Metrics 105