Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 150

CPM CPA ROI Campaign 150

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Social Media 164

Social Media Skills UGC Sample 164

Proactive Report

MAY 14, 2014

It’s much more cost-effective to capture your customers’ attention through great content - content they find valuable and actively engage with – than trying to grab ahold of folks’ attention via traditional ad or PR campaigns. 5 things to do to be a content powerhouse in 2014. Upgrade your online newsroom.

Content 92

Content Marketing Training Notification 92

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. By the end of the week more than 50,000 people had participated, making The Queso Cup Chipotle’s highest engagement Instagram campaign of all time. — Expedia (@Expedia) July 24, 2014.

Examples 111

Examples Social Media Instagram Hashtag 111

Convince & Convert

JANUARY 24, 2014

The RSS feed is: [link]. That’s the high end of cost for a 30-second spot broadcast during Super Bowl XLVIII. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Official Omaha Info (@VisitOmaha) January 12, 2014. Listen Now.

Brands 131

Brands Message Boards Training Exercises 131

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

Small Business 56

Small Business Influencer Template Templates 56

Convince & Convert

DECEMBER 28, 2015

We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Once added there, the episodes are automatically added to the shows feed on iTunes and other aggregators like Stitcher. We also have an ongoing retargeting campaign using Google display ads.

Badge 60

Badge Hosting Sysomos eBook 60

Convince & Convert

FEBRUARY 3, 2015

We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Once added there, the episodes are automatically added to the shows feed on iTunes and other aggregators like Stitcher. We also have an ongoing retargeting campaign using Google display ads.

How To 60

How To Badge Hosting Sysomos 60

Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Underground Elephant are another good example.

SEO 79

SEO Company Hotels Marketing 79

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Twitter also gives you a monthly total of your profile visits , which is the number of times people visit your profile and feed. How to Use Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

APRIL 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Profile visits Twitter also gives you a monthly total of your profile visits , which is the number of times people visit your profile and feed.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Profile visits Twitter also gives you a monthly total of your profile visits , which is the number of times people visit your profile and feed.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. That’ll motivate your team to blow past previous campaigns.

Social Media 98

Social Media Tips HootSuite How To 98

Jon Loomer

DECEMBER 27, 2021

While I haven’t yet regained the heights the show hit in 2013 and 2014, the progress is noticeable and exciting. I then provide the RSS feed of my show to iTunes and Facebook (will discuss Facebook later) to get as wide of a reach as possible. I know how many link clicks there are and the cost per link click.

Apple 190

Apple Hosting Publishing Mobile 190

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. These ads appear on the right-hand column of Facebook user pages and have evolved over the years to look similar to the ads that appear in the News Feed. News Feed ads. Companies are spending more than ever on Facebook advertising. Column ads.

Facebook 148

Facebook Feed Feedly News 148

Ignite Social Media

FEBRUARY 2, 2023

That same year, Tumblr, Friend, Feed and Justin.tv Chrysler had just launched their Imported from Detroit campaign, had just paid Eminem millions of dollars to drive around Detroit in a Chrysler, was trying to build the reputation of Detroit as quality automakers, and then this tweet came out. The timing was awful.

Influencer 85

Influencer Social Media Hubspot Travel 85

Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. For instance, they may discover a tagged product through your ad, feed post, or Stories.

Social Media 80

Social Media UGC Hashtag Instagram 80

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Hootsuite

FEBRUARY 24, 2021

Why does social media marketing cost so much? While those who work in social may be disproportionately called upon to justify costs, building a sound business case is good practice. Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. Google acquired YouTube in 2006 for $1.65 billion.”.

Questions 141

Questions Social Media HootSuite Marketing 141

Kikolani

SEPTEMBER 17, 2015

Social media lead generation isn’t just cost effective, but it produces actual results; reducing costs by 45% and increasing revenue by 24%. Have you ever scrolled through your Facebook feed and come across a family member’s post about which superhero they are? The best part of it? That’s almost double the ROI!

Social Media 60

Social Media Forums Discount Reddit 60

Webbiquity SMM

SEPTEMBER 22, 2015

Jim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014). Which are most worth investigating and investing in?

Review 100

Review Tools Social Media HootSuite 100

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Rebekah Radice

FEBRUARY 15, 2016

Taco Bell, McDonald’s and Food Network’s short, witty and highly-engaging video campaigns are fodder for an active and hungry (no pun intended) social following. Sure, you could accomplish this on a Google Hangout, but that’s so 2014. In the meantime, start putting together your outreach campaign.

Trends 114

Trends Social Media Survey Mobile 114

Webbiquity SMM

FEBRUARY 7, 2012

” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And 32 percent of them contribute or read micro-feeds using Twitter or a similar application.” ” Twitter Stats.

Statistics 191

Statistics Research Social Media B2B 191

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. Plus, most of the time, memes won’t cost you anything. For this campaign, the reactions were mixed. However, people love creating memes and love giving their two cents.

Meme 52

Meme Engagement Strategy Wikipedia 52

agora pulse

AUGUST 19, 2020

That’s because blogs are now 53% longer than they were in 2014 and require matching graphics, GIFs, and SEO to be effective. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Creating content is costly .

Curation 130

Curation Content Curata Flipboard 130

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Twitter Hashtags Metrics to Track Impressions The number of times your Tweet appeared in a user’s search or feed. But if you're not careful, your campaigns can quickly become a money pit. Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. With this tool, you are able to connect multiple Twitter accounts, customize what you want to see, organize your feeds, and even compose and schedule tweets. 99/month – Ideal for small teams and content campaigns. Pricing: Free. $99/month

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100