Small Business Mavericks

AUGUST 27, 2014

Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. . Always include the search partner network when starting a new AdWords campaign.

Adwords 121

Adwords Campaign Tips CPC 121

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

Cost 40

Cost Advertising Price Facebook 40

Convince & Convert

FEBRUARY 17, 2017

At the close of 2014, this figure was only one billion per day. While they certainly hold exciting potential, it’s important to avoid common mistakes that can cripple your campaign. Seasoned marketers know they should be testing all parts of the ad campaign, including the messaging, visuals, audience, and placements.

Video 141

Video CPC Facebook Strategy 141

Oktopost

AUGUST 13, 2019

Consider this: You look at a company’s LinkedIn page and see that: (a) their profile picture is a low-res GIF of their logo and (b) their banner image is a blurry group photo from the 2014 company picnic. However, it’s not exactly the land of milk and honey when you consider LinkedIn’s exceptionally high cost-per-click (CPC) average.

LinkedIn 110

LinkedIn Company Tips B2B 110