Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. Website custom audiences weren’t even a thing until 2014. The best ad keeps your costs down.

Advertising 179

Advertising Metrics Cost Sentiment 179

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Laptop hire costs are $50 a day. Before you build a social media campaign, you need a strategy.

Social Media 69

Social Media Press Release Class Course 69

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Also, stay away from tchotchkes at all costs.

Campaign 60

Campaign List Tips Embedding 60

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I went back to May of 2014 within my custom ad reports. I did this by filtering for the word “Conversions” in the campaign name. Ad Targeting Cost Trends. In this case, CPA represents Cost Per Website Click. Data Set Notes.

CPA 113

CPA CPM Facebook Cost 113

Keyhole.co

APRIL 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. This tracking tag is vital for any paid Twitter ad campaign, as your tracking tag will build up an audience base to whom you can target your ads.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. This tracking tag is vital for any paid Twitter ad campaign, as your tracking tag will build up an audience base to whom you can target your ads.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. This tracking tag is vital for any paid Twitter ad campaign, as your tracking tag will build up an audience base to whom you can target your ads.

Analytics 105

Analytics Twitter HootSuite Metrics 105