Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Campaign Performance.

Metrics 140

Metrics B2B ROI Advertising 140

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Reduces Marketing Costs. It’s highly effective marketing produced with very little direct cost.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

MARCH 10, 2022

For organic social media, it might be: Costs of your social media management platform/tools. Any content creation or design costs (whether in-house or outsourced). For paid social, you might also include the amount of your ad spend to the above costs, as well as anything else you’re paying for (ad visuals, ad copy, etc.).

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. Enter AI analytics. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 107

Advertising Social Media Strategy Tools 107

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 20, 2022

The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. oliviadirienzooo ♬ RGF – Macky Zoo ?

Report 111

Report Brands Library Sentiment 111

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. Customer intelligence solutions: Brands can gain relevant customer insights and curate effective social media marketing campaigns.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet? Next to nothing.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. There might be a new automation software slashing marketing costs in half. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Pricing: The base Standard plan costs $249/month, with each additional user costing $199/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. For instance….

Organization 126

Organization Sentiment Social Media Management Analysis 126

Keyhole.co

MAY 16, 2023

If you are into the gifting business, you can see what offers your competitors are running and come up with a lucrative campaign yourself. Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

SEPTEMBER 21, 2023

But the truth is that conversion rates and revenue per email are more actionable metrics that reveal the true ROI of your email campaigns. A more concrete way to measure the success of a social media advertising campaign would be to concentrate on metrics like cost per acquisition (CPA ) and return on ad spend (ROAS).

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MARCH 26, 2019

Social media listening can be performed at a lower cost than traditional research methods while returning a potentially wider sample of individuals. With less cost and time to set up, you’ll free up more resources to take action on your findings. A brand analysis ranges from an overall company sentiment to a product-level sentiment.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. A solid audit allows you to categorize and analyze all your posts, on each platform and as a part of your overall campaign.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

MAY 24, 2022

Email marketing campaigns. Pro tip: If you use a branded hashtag campaign in print advertisements, you can use Sprout to track how the hashtag is driving engagement across social. Cost per click. Cost per impression. Customer acquisition cost. Sentiment data. Owned media examples. Your website.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. From reducing costs to improving product positioning, competitive benchmarking can be a very rewarding process.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

FEBRUARY 8, 2021

Key metrics to look for: Cost per Impression (CPM). Cost per Engagement (CPE). Cost per impressions, for example, is a useful metric for digital marketing teams who want to know if their paid content is reaching their intended audience. Sentiment (Positive and Negative Mentions). Web Conversions. Tag Report.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Let’s say you want to analyze your competitor’s brand sentiment on YouTube. However, the costs vary dramatically. Why you need a YouTube competitors analysis tool ?

Analysis 52

Analysis YouTube Tools Strategy 52

The Realtime Report

FEBRUARY 12, 2017

Users mention that these dashboards help marketers determine if campaigns are successful early on and create the validation to show managers and directors that their social media efforts are working. Many products are cited as having issues recognizing slang or sarcasm, and frequently misinterpreting and miscategorizing social sentiment.

Analytics 107

Analytics Meeting Tools Sentiment 107

Idaconcpts

SEPTEMBER 20, 2014

Just like your marketing and advertising strategy has to have solid objectives and quantifiable outcomes, the same is true of your social media monitoring campaign. Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Will you need sentiment analysis? What’s Your Budget?

Social Media 166

Social Media Sentiment Cost Energy 166

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Increased ROI.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Increased ROI.

Team 147

Team Marketing ROI Training 147

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Want to unlock the power of data-driven social media success in 2024 and future campaigns with Keyhole?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Also, stay away from tchotchkes at all costs.

Campaign 60

Campaign List Tips Embedding 60

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Brand awareness: Track mentions, sentiment analysis , and reach. Want to unlock the power of data-driven social media success in 2024 and future campaigns with Keyhole?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. Because this is one of the busiest times of year for many brands. However, you don’t own them.

Social Media 360

Social Media Delicious Yahoo Sentiment 360