How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.
5 Holiday Campaign Tips to Keep You Off the Naughty List
Convince & Convert
DECEMBER 11, 2015
Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Use real people, real language, and real sentiment. Image via BigStockPhoto.com. Be genuine.
5 Branded Content Campaigns You Need to Know
Convince & Convert
APRIL 18, 2016
In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. It’s entertaining, sentimental, educational, and you can’t help but smiling the whole way through. 3. In 2012, Gatorade launched its “ Win from Within ” campaign. It inspired me to create this piece— if we can learn from the worst, then we can also learn from the best.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. With more than 1.5
Top Social Media Campaigns from FMCG Companies: How Ariel’s #ShareTheLoad Inspired Millions
APRIL 1, 2016
In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting. The Top FMCG Household and Personal Care Social Media Campaigns.
BP Facebook Sentiment
MAY 27, 2010
Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! These numbers are constantly changing. Your comment has not yet been posted.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
From a hashtag marketing perspective this should serve as reminder that one fantastic use of hashtags is to help you monitor brand sentiment. Just like any other tactic, measurement and monitoring is extremely important and can help you gain useful information to inform future campaigns and communication outreach. Just like selfies, hashtags are so often used obtrusively.
7 Tactful Ways of Facing The Horrors of Digital Marketing
FEBRUARY 11, 2016
You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks. Guest post by Philip Masterson.
How fans are using Facebook Reactions and what it means for your brand
MARCH 31, 2016
The most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly. Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. took a look.
Meet the Delicious New Product Designed for Instagram
Convince & Convert
APRIL 14, 2016
This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Social Media Case Studies audience engagement coachella Instagram campaign social media campaign social media case study social media strategyChances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. or Watch Here. The currency? or Watch Here.
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . ” The campaign drew over 100,000 comments, but Walmart’s Facebook page was also filled with comments complaining about unwanted ads. ” The result?
Expert Tips to Measure the ROI of Your Influencer Marketing
FEBRUARY 8, 2016
Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.
How to Cut Through the Clutter With Your Holiday Content
Convince & Convert
DECEMBER 4, 2015
Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. On Black Friday, Snapchat users were able to get a free lens developed by Beats, dubbed “Drake Big Rings” in the in-app store, making the company the first consumer brand to run a Sponsored Lens campaign. Leverage Relatable Moments. Take a Stance. Offer a Chance to Win.
MoMA Creates @Art140 To Stir Up Conversation
The Realtime Report
MARCH 11, 2014
” In a few months, Possible will use data from these Twitter conversations to create a report for MoMA, looking at people’s sentiments about art with additional filters of gender, geography and more. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible ” How will it work? MoMA is already successful in social media, with 1.6
6 Twitter Search Features You Should Already Be Using
AUGUST 4, 2016
This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment. Are you looking to get more out of Twitter’s native search function? Search for Typos.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis. How: Sentiment analysis on the mentions.
Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
JULY 14, 2016
Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. Measuring Campaigns. Your team can use the Tag Report to measure inbound and outbound messages that are associated with a specific social campaign or promotion. Understanding Brand Sentiment. Analyze Tagged Messages.
How to Build Creativity and Self-Expression with Your Community
Convince & Convert
MARCH 5, 2015
In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years. Not All Good Campaigns Have to Come to an End.
Twitter Introduces Emoji Targeting
JUNE 15, 2016
Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Now, brands can: Connect with people based on their expressed sentiment. To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today. Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. Target people who tweet food emojis. Reach people based on their passions.
New tool for Social Media Citizens – Social Campaign
Social Media Citizens
JUNE 15, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio New tool for Social Media Citizens – Social Campaign June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Just some quick news. I’ve accidently approached this new social media tool developed by Crowd Factory called Social Campaign. SMC QUOTE “.As
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. based on your queries. Updates in real time.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. Some of the campaigns are touching, some are thought provoking, and some are fun, but all provide lessons social media marketers can learn from, during the Olympics or otherwise. 1. In its social campaign, Nike is highlighting its athletes at the Games by telling their stories of perseverance and celebrating their successes.
Using Hashtags as Strategic Objects
Buzz Marketing for Technology
FEBRUARY 27, 2013
At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Posted in Hashtags Twitter.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
10 of the best social media campaigns from 2012. By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created? 2012 was an exciting year in the social media space. Here are eight disasters from 2012….
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
Recently, 65 percent of marketers said social platforms are their most important partners for digital video campaigns (and social equals Facebook like tissue equals Kleenex). Then look at agency sentiment, which is no doubt statistically significant. What does Facebook Live mean for the future of video advertising? It means YouTube and Hulu will be eating Facebook’s leftovers.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
After identifying a core audience, marketers can select a platform and start tailoring their campaigns. There are other national trends that could be used to inform a national campaign. The most popular term in France is Snap/Snapchat, so any French campaign would be well served by being cross platform. Views are my own” was a popular phrase in the U.K., an indication that users may be resistant to sharing messages, necessitating a more approachable campaign. Consider geolocation, time of day and sentiment, not just a hashtag.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Just like your marketing and advertising strategy has to have solid objectives and quantifiable outcomes, the same is true of your social media monitoring campaign. Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. Will you need sentiment analysis?
Think Globally, Act Locally: Introducing Advanced Geolocation
JULY 23, 2015
Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Campaign Management: Bringing a Local Perspective. Local marketing strategies increase the chances of success for any campaign. Market Research: Fashion Trends From NYC to LA.
U.S. Election 2012 & Social Media: 5 Must-Reads
NOVEMBER 5, 2012
Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Election Day in the U.S. is November 6th. Obama v.
The Significance of a Social Media Revolt: How Binders Full of Women Exploded
Techipedia: Tamar Weinberg
OCTOBER 23, 2012
After Congressman Ryan fumbled a question of the Republican party’s position on abortion, his social media sentiment score dove from a positive +2.6 in the first hour of the debate to a negative -15.4 in the last portion of the debate in the state of New Hampshire. SDL’s most recent daily tracking report shows Romney leading in positive sentiment in North Carolina with +1.3 points.
Integrating Listening Into Your Platform for ROI
Buzz Marketing for Technology
JUNE 10, 2015
Connect social media to all marketing campaigns to gauge response. Plot your social media sentiment against your NPS scores. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Connect social media to SEO activities to increase SEO.
Using Social Media in an Awareness Campaign | Shuaism
Josh S Peters
NOVEMBER 23, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! The awareness campaign seems to be exactly what social media was made for.
The Difference Between Listening, Analyzing, and Attributing on Social
SEPTEMBER 15, 2016
Analyzing: Analyzing gives you deep insight into the results of your owned social activities across all channels, uncovering the impact your campaigns have on audience engagement and allowing you to discover new ways to optimize for the best results possible. Sentiment Analysis that can tell you whether the commentary around your brand is skewing positive or negative right now.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. The purpose of any piece of data you use in your business is to help you make better decisions. Or they can be very complex, such as launching a new product.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. How to Measure the Return On a Social Media Campaign. Stage 1: Launch.
Leverage the Difference Between Online Influence and Popularity to Your Advantage
APRIL 5, 2012
When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating? Shift Sentiment: ome software tools can help identify negative trends about your product or service. restaurant or airline that is watching sentiment trends can identify when a negative item is working its way through the social atmosphere and use its influencers to turn that sentiment around. As my blog readers know, I always argue that popularity is not influence and vice versa. Turn That Influence Into Action. Digg Digg.
How a High-End Brand Uses Cinemagraphs and Storytelling
Convince & Convert
APRIL 16, 2015
This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. In this two-week campaign, the goal is to raise awareness for the company’s key spring styles with women ages 22–40 in North America.
How Are Staples, Walmart, and Target Dominating Back to School on Social?
AUGUST 10, 2016
How to Promote and Measure Hashtag Campaigns Download. Amongst all social media conversations about Back to School, here are the top retailers being talked about: Staples (19.8%) has the highest share of conversations, with mostly positive sentiments. While sentiments for Staples and Target were mainly positive, sentiments for Walmart were quite negative. https://t.co/LokmtrNu6n
How to Use Social Media and Analytics for Better Customer Loyalty
AUGUST 19, 2016
Brooke talked about setting goals as an important framework prior to any campaign, so success can be truly measured. What is their sentiment? We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Examples of great social loyalty programs. How to track and measure cross-channel program effectiveness. Social Media
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
” and that’s exactly what your clients and bosses are saying at this time of the year, when we’re all thinking about budgets and campaigns for next year. ”) and number of stories placed and sentiment. By Gini Dietrich As it turns out, Cuba Gooding, Jr., did NOT say, “Show me the stories!” ” He said, “Show me the money!”