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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s  Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale.

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. It’s entertaining, sentimental, educational, and you can’t help but smiling the whole way through. 3. In 2012, Gatorade launched its “ Win from Within ” campaign. It inspired me to create this piece— if we can learn from the worst, then we can also learn from the best.

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community.   (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Use real people, real language, and real sentiment. Image via Be genuine.

Branding: When Political Campaigns Turn to Social Media


Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. How the candidates engaged.   Not surprisingly, when looking at the two campaigns, Twitter and Facebook have been the top 2 social networks applied in both camps. The Presidential Election 2012 is now over. Ever.      .

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.” Connect with KFC’s Founder. The prize? How did the end result turn out? Three words: Best.

BP Facebook Sentiment


Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! These numbers are constantly changing. Your comment has not yet been posted.

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks. Guest post by Philip Masterson.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

How fans are using Facebook Reactions and what it means for your brand


The most value Facebook Reactions will provide brands is the ability to further uncover the sentiment of your customers and prospects and shift your strategy accordingly. Brands have already started acknowledging reactions and started putting out campaigns completely themed on it. Campaign Analysis social strategiesThis post originally appeared on Social Times. took a look.

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Meet the Delicious New Product Designed for Instagram

Convince & Convert

This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Social Media Case Studies audience engagement coachella Instagram campaign social media campaign social media case study social media strategyChances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. or Watch Here. The currency? or Watch Here.

New tool for Social Media Citizens – Social Campaign

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio New tool for Social Media Citizens – Social Campaign June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Just some quick news. I’ve accidently approached this new social media tool developed by Crowd Factory called Social Campaign. SMC QUOTE “.As

MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

” In a few months, Possible will use data from these Twitter conversations to create a report for MoMA, looking at people’s sentiments about art with additional filters of gender, geography and more. Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible ” How will it work? MoMA is already successful in social media, with 1.6

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way?  . ” The campaign drew over 100,000 comments, but Walmart’s Facebook page was also filled with comments complaining about unwanted ads. ”  The result?

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. On Black Friday, Snapchat users were able to get a free lens developed by Beats, dubbed “Drake Big Rings” in the in-app store, making the company the first consumer brand to run a Sponsored Lens campaign. Leverage Relatable Moments. Take a Stance. Offer a Chance to Win.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis. How: Sentiment analysis on the mentions.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Emojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Now, brands can: Connect with people based on their expressed sentiment. To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today. Twitter ads application-programming interface product manager Neil Shah announced in a blog post  that emoji keyword targeting is now available to advertisers on the social network. Target people who tweet food emojis. Reach people based on their passions.

Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout Social

Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. Measuring Campaigns. Your team can use the Tag Report to measure inbound and outbound messages that are associated with a specific social campaign or promotion. Understanding Brand Sentiment. Analyze Tagged Messages.

How to Build Creativity and Self-Expression with Your Community

Convince & Convert

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years. Not All Good Campaigns Have to Come to an End.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. based on your queries. Updates in real time.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


10 of the best social media campaigns from 2012. By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created? 2012 was an exciting year in the social media space. Here are eight disasters from 2012….

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Posted in Hashtags Twitter.

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! The awareness campaign seems to be exactly what social media was made for.

Are You Measuring Your Social Media Efforts?


Just like your marketing and advertising strategy has to have solid objectives and quantifiable outcomes, the same is true of your social media monitoring campaign. Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. Will you need sentiment analysis?

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Analysing trends in different regions allows brands to adapt their product development strategies and shape specific marketing campaigns for each of those areas to maximize outcomes in each region. Campaign Management: Bringing a Local Perspective. Local marketing strategies increase the chances of success for any campaign. Market Research: Fashion Trends From NYC to LA.

U.S. Election 2012 & Social Media: 5 Must-Reads


Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. By Alex Kantrowitz While face-to-face engagement is still the bread and butter of electoral politics, social media does have an important role to play in national campaigns. Election Day in the U.S. is November 6th. Obama v.

3 Ways to Use Context From Twitter Profiles

SocialTimes Twitter

After identifying a core audience, marketers can select a platform and start tailoring their campaigns. There are other national trends that could be used to inform a national campaign. The most popular term in France is Snap/Snapchat, so any French campaign would be well served by being cross platform. Views are my own” was a popular phrase in the U.K., an indication that users may be resistant to sharing messages, necessitating a more approachable campaign. Consider geolocation, time of day and sentiment, not just a hashtag.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Connect social media to all marketing campaigns to gauge response. Plot your social media sentiment against your NPS scores. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Connect social media to SEO activities to increase SEO.

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The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

After Congressman Ryan fumbled a question of the Republican party’s position on abortion, his social media sentiment score dove from a positive +2.6 in the first hour of the debate to a negative -15.4 in the last portion of the debate in the state of New Hampshire. SDL’s most recent daily tracking report shows Romney leading in positive sentiment in North Carolina with +1.3 points.

The Social Media Lifecycle [Infographic]


When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. The purpose of any piece of data you use in your business is to help you make better decisions. Or they can be very complex, such as launching a new product.

Who Won the Super Bowl of Advertising?

The Social Media Incubator

The sentimental factor. In case you missed the ad, or would just love to watch it again, here it is: Best Campaign. Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. For example, Budweiser continued their #BestBuds campaign, while Nissan introduced a new #WithDad campaign. We take a look at who, what, and why. story.

Understanding Social Media ROI Cycle


Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Another 25% of a company’s focus is on improving conversion and optimization of campaigns. How to Measure the Return On a Social Media Campaign. Stage 1: Launch.

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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Organic Likes: The amount of people who Like your Page without coming from an ad campaign. Paid Likes: The amount of people who Like your page directly from a paid ad campaign. For example, if you launched a social media campaign, track data that highlights your ROI. Likes. Mentions.

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How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. In this two-week campaign, the goal is to raise awareness for the company’s key spring styles with women ages 22–40 in North America.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. Brand Sentiment. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Brand Sentiment. Overall Traffic.

Leverage the Difference Between Online Influence and Popularity to Your Advantage


When Ashton Kutcher conducts a campaign on national television to get one million Twitter followers, does that justify a high influencer rating? Shift Sentiment: ome software tools can help identify negative trends about your product or service. restaurant or airline that is watching sentiment trends can identify when a negative item is working its way through the social atmosphere and use its influencers to turn that sentiment around. As my blog readers know, I always argue that popularity is not influence and vice versa. Turn That Influence Into Action. Digg Digg.

How to Put the Customer First With Human Marketing

Convince & Convert

This sentiment is exemplified in KLM’s new “Cover Greetings” video. As marketers, we’re often focused on the campaign, the sell or the advertisement, however, this video is a valuable reminder that we need to focus on what’s important – the customer. The best stories are often deeply personal. While it’s such a simple concept, the video is both powerful and moving.

PR ROI Means You Have to Do Real Math

Spin Sucks

” and that’s exactly what your clients and bosses are saying at this time of the year, when we’re all thinking about budgets and campaigns for next year. ”) and number of stories placed and sentiment. By Gini Dietrich As it turns out, Cuba Gooding, Jr., did NOT say, “Show me the stories!” ” He said, “Show me the money!”

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