Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. MarketingProfs Marketing Manager, Rob Zaleski.

Social Media 151

Social Media Strategy Apple Analytics 151

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. February 10-12, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! If you think you can cut and paste your Facebook strategy though, you’re going to fail. Establish your Pinterest marketing strategy goals.

Strategy 113

Strategy Wikimedia Marketing How To 113

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. If it connects with your digital strategy, then it will work.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. As the platform rolls out in the U.S.

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Buzz Marketing for Technology

DECEMBER 5, 2014

Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). billion by the end of 2014. NOTE: 70% of companies that have social analytics are still not using it! We discussed what each person is predicting for 2015.

Storify 100

Storify Cause marketing Comparison Collaboration 100

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. What is their social strategy on Instagram? The brand follows a well-crafted content strategy on Instagram. Gucci – 35.6

Instagram 155

Instagram Brands Fashion Sports 155

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

ProBlogger

DECEMBER 23, 2013

One step at a time, it will transform your blog into the page view powerhouse you’ve always dreamed of — because we all love seven digit numbers on google analytics! The Bloggers Guide To Online Marketing now $24.99. So if you’re wanting to make your blog more profitable in 2014 – this one is for you.

eBook 47

eBook Library Blogger Engineering 47

Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. billion in 2019. Post Reach.

Social Media 108

Social Media How To Metrics ROI 108

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Embrace Community Marketing.

Social Media 74

Social Media UGC Social Media Management Authentication 74

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. Apps have taken over the internet in recent years.

Mobile 111

Mobile GPS Wireless Compete 111

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Activate, a strategy consulting firm, predicted that 1.1

Social Media 112

Social Media Engagement Brands Airlines 112

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. While influencer marketing is effective, not all brands have the budget to afford a top-tier influencer. As mentioned, micro influencer marketing can be used for a variety of goals.

Influencer 94

Influencer Instagram Tips Hashtag 94

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Overall engagement may drop. The real question becomes: What types of engagement will the algorithm use to grade content and choose what to show in users’ feeds and Explore tabs?

Instagram 91

Instagram Metrics Influencer Campaign 91

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Here are a few reasons people unfollow others on Instagram: Overly promotional content strategy. Remember the great purge of 2014? What doesn’t feel good? When you see that number sliding back down.

Instagram 139

Instagram Policies Buy Software 139

Twist Image

NOVEMBER 3, 2017

The Web Began Dying In 2014, Here's How - Andre Staltz. Muji's Anti-Branding Strategy, In 15 Images - Fast Company - Co. digital marketing. digital marketing agency. digital marketing blog. lean analytics. marketing agency. marketing blog. Hugh for Mitch). and changes us. Is there an Internet?

YouTube 45

YouTube Analytics Google Brands 45

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. Vivo’s strategy involved teasing the phone’s features and building hype for the launch that was also broadcast through Facebook Live. The campaign got an estimated reach of 21.9

Campaign 60

Campaign Hashtag Twitter Publishing 60

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Early in 2014 studies showed that it had dropped dramatically. Use your analytics. Track every piece of content and create a content strategy specifically for your Facebook fans based on real data. Be strategic. 626 793 4911.

Feed 90

Feed Feedly News Facebook 90

Convince & Convert

JULY 24, 2015

Three-fourths say they spend a half hour or less each week discussing their PR strategy. Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter. Setting Goals and Strategies.

Team 60

Team Press Release Journal Survey 60

Keyhole.co

OCTOBER 10, 2023

One of the ways you can become better acquainted with your target market and discover their needs, wants, expectations of, and reservations about your brand and its products is through customer sentiment tracking. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. Gymshark’s social media strategy is smartly crafted, going beyond merely selling quality gym clothing and accessories.

Strategy 52

Strategy Influencer Social Media Meme 52