Convince & Convert

NOVEMBER 19, 2013

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.

Trends 166

Trends Marketing Case Study Loyalty 166

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing B2B 226

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. What made sense to do in the beginning of 2014 no longer worked by the end of the year. Your 2015 Strategies. This idea is valuable for all of your internet marketing, not just social media. Are Social Metrics Still Important? Yes, they are.

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Bill Hartzer

APRIL 22, 2014

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. Make sure your Search Engine Strategies are correct. Make sure your Search Engine Strategies are correct. Stoney DeGeyter – President, Pole Position Marketing.

SEO 148

SEO Conference Engineering Eventful 148

Keyhole.co

NOVEMBER 17, 2023

Let’s plunge into Adidas’s social media strategy. It shows how their social media marketing for Adidas Originals ties in with the current trends of athleisure wear. What makes Adidas’s social media strategy successful? They go beyond collaborations, ensuring their content marketing strategy is tailored to their audiences.

Sports 59

Sports Social Media Strategy Apparel 59

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” The RSS feed is: [link].

Social Media 145

Social Media Collaboration Class Retail 145

Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

Instagram 95

Instagram Brands Apparel Hashtag 95

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Develop an effective content strategy – planned content with an editorial calendar. You probably have people in your organization who could wear this hat if they had some content strategy training. Google Plus.

Content 100

Content Tips Training Marketing 100

Kikolani

JUNE 18, 2013

As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. As the Marketing Director for the film, I’m in charge of getting that exposure. Email Marketing. Video Marketing. Comment and Forum Marketing. Press Releases.

Strategy 139

Strategy Film Marketing Press Release 139

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

Social Media 252

Social Media Small Business Compete Mobile 252

Jon Loomer

FEBRUARY 14, 2024

Website custom audiences weren’t even a thing until 2014. Test Like Crazy Few things made me happier than running a Facebook ads experiment in 2014 ( see that PDF from 2016 ). Unethical Strategies Aren’t Sustaining It doesn’t matter whether it’s 2011, 2024, or 1982. Basic Targeting Options? Not really.

Advertising 176

Advertising Metrics Cost Sentiment 176

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111

Tools Content Marketing WordPress 111

Convince & Convert

MAY 29, 2014

There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days.

Strategy 155

Strategy Marketing Case Study Trends 155

Bill Hartzer

MAY 13, 2014

This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. Here are 34 people that I want to meet at this year’s ClickZ Live Toronto 2014 conference: Andrew Goodman – Page Zero Media. Benjamin Spiegel – Sr.

Meeting 132

Meeting Banking Yahoo Conference 132

Devumi

DECEMBER 24, 2014

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials.

Hashtag 84

Hashtag YouTube Campaign Twitter 84

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. A lack of mobile. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Oktopost

SEPTEMBER 22, 2022

Want to hear more from renowned B2B marketing leaders? With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary.

Data 174

Data Engagement Hubspot B2B 174

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. Shannon Paul , VP of Social Media Strategy at Fifth Third Bank. Episode 40: Shannon Paul with Getting Social Media Strategy Right in Financial Services. Find us on iTunes: [link]. Tweetable Moments.

Questions 136

Questions Aggregator Banking Hosting 136

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. February 10-12, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 178

Social Media Marketing Hubspot Trends 178

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Develop a content strategy with an editorial calendar.

Template 111

Template Templates Social Media Strategy 111

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile users are primed to outpace desktop users by 2014. SoLoMo Marketing Takes Center Stage.

Trends 277

Trends Smart Phone Marketing Mobile 277

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. MarketingProfs Marketing Manager, Rob Zaleski.

Social Media 149

Social Media Strategy Apple Analytics 149

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Writtent Blog

MAY 7, 2014

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. A/B testing should be part of every copywriter’s content strategy.

SEO 110

SEO Engineering Guidelines Industry 110

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. They showed us some great examples of how to do video marketing as they entertained us. We can all use that knowledge to better our own video marketing campaigns in 2015. GoPro – Their subscription numbers are great at 2.5

YouTube 60

YouTube Brands Sports Video 60

Firebelly

NOVEMBER 29, 2013

If there’s one thing you cannot do enough of it’s market your moustache. We’ve covered tracking your moustache in the past, but tracking doesn’t do a lot of good unless you are analyzing and refining your strategy based on the data. Mo’ Pics.

Tips 151

Tips Campaign Sites Strategy 151

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! If you think you can cut and paste your Facebook strategy though, you’re going to fail. Establish your Pinterest marketing strategy goals.

Strategy 113

Strategy Wikimedia Marketing How To 113

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. If it connects with your digital strategy, then it will work.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Bill Hartzer

JANUARY 14, 2014

Question: Are the best years and the huge paydays of domain 2ndary market behind us? The marketing, education and the communication of these new gTLDs is necessary and important: we need to continue to build the demand. Working together to create marketing and education is key, and collaboration is key. Jeff from Unigestry.

Domain Name 92

Domain Name Marketing Price Buy 92

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. As the platform rolls out in the U.S.

Marketing 217

Marketing Authentication Trends Feed 217

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231