Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Not truly using and understanding analytics. Most brands are not measuring or leveraging the right analytics.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. If it connects with your digital strategy, then it will work. Data analytics is going to be key. Brands are looking for data analytics. Strategy: Authenticity and Fight Counterfeiters. big pharma.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Writtent Blog

DECEMBER 22, 2013

Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Devumi

OCTOBER 24, 2014

Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! If you think you can cut and paste your Facebook strategy though, you’re going to fail. Establish your Pinterest marketing strategy goals.

Strategy 113

Strategy Wikimedia Marketing How To 113

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

FEBRUARY 13, 2018

Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. Finally, plan to invest part of that budget in staff training as well.

Social Media 178

Social Media Marketing Hubspot Trends 178

ProBlogger

DECEMBER 23, 2013

One step at a time, it will transform your blog into the page view powerhouse you’ve always dreamed of — because we all love seven digit numbers on google analytics! So if you’re wanting to make your blog more profitable in 2014 – this one is for you. Start 2014 with a bang! Pick up a copy now.

eBook 47

eBook Library Blogger Engineering 47

Unmetric

AUGUST 2, 2019

Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. What is their social strategy on Instagram? The brand’s content strategy centers around sports personalities adorned in Nike apparel as an inspiration to go out there and JUST DO IT. Fashion dominates Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Buzz Marketing for Technology

DECEMBER 5, 2014

billion by the end of 2014. If content is king, then analytics is queen – Content marketing will continue to be “king”, and to stay competitive companies will need to become more efficient with their social analytics. NOTE: 70% of companies that have social analytics are still not using it!

Storify 100

Storify Cause marketing Comparison Collaboration 100

yMarketingMatters

APRIL 15, 2013

Mobile marketing should definately be an integral part of your overall marketing strategy. Did you know: Mobile internet usage has almost doubled every year since 2009, and mobile users are projected to outpace desktop users by 2014. Here are some facts and stats to consider. In 2013, 91% of Americans own a smartphone.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By 2014, smartphone users were spending 89 percent of their device time using apps and just 11 percent using the mobile web. Apps have taken over the internet in recent years.

Mobile 111

Mobile GPS Wireless Compete 111

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. billion in 2019.

Social Media 108

Social Media How To Metrics ROI 108

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Instead, brands should drill deeper into analytics to find the people who can best showcase their products and bolster their brand image. Find the Right Influencers.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Webbiquity SMM

JANUARY 19, 2016

64% of sales reps say they closed at least one deal in 2014 directly from social media use. Asked how effectively they believe social media is linked to their firm’s marketing strategy, 59.5% These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., Google Analytics) at 59%.

Social Media 100

Social Media Marketing Survey Metrics 100

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Overall engagement may drop. The real question becomes: What types of engagement will the algorithm use to grade content and choose what to show in users’ feeds and Explore tabs?

Instagram 91

Instagram Metrics Influencer Campaign 91

Buffer Social

JULY 20, 2017

The strategy of batching and blasting marketing messages across various platforms might have been an effective way to drive clicks in the past, but not anymore. A study by Social@Ogilvy found that Facebook organic reach has fallen to just six percent in 2014. Activate, a strategy consulting firm, predicted that 1.1

Social Media 112

Social Media Engagement Brands Airlines 112

Proactive Report

OCTOBER 21, 2013

2014 is almost upon us and many businesses are doing their planning for next year. Google Analytics will help you track much of this activity. Plan for 2014 – set your goals and measure your progress. Social Media Strategy' You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Convince & Convert

MARCH 4, 2016

With a solid strategy in place, you’ll have specific goals to measure and be able to effectively find out what tools you need in order to be successful. Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Here are a few reasons people unfollow others on Instagram: Overly promotional content strategy. Remember the great purge of 2014? What doesn’t feel good? When you see that number sliding back down.

Instagram 139

Instagram Policies Buy Software 139

yMarketingMatters

APRIL 15, 2013

Mobile marketing should definitely be an integral part of your overall marketing strategy. Did you know: Mobile Internet usage has almost doubled every year since 2009, and mobile users are projected to outpace desktop users by 2014. Here are some facts and stats to consider. In 2013, 91% of Americans own a smartphone.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Standing out in 2014 on Instagram was easier than today. While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers.

Influencer 112

Influencer Marketing Survey Campaign 112

Social Media Strategery

JANUARY 20, 2014

Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Brands know they now must create distribution strategies for that content, sometimes at a substantial cost. Are your social media, content generation, and content distribution strategies ready?

Social Media 104

Social Media Compete Cost Syndication 104

Talkwalker SM

FEBRUARY 23, 2016

Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. One of the key factors behind Chanel ’s victory over Dior in their social media head to head was the brand’s successful video strategy. This stereotype is no more. Screenshot from the Instagram account of Chanel.

Social Media 60

Social Media Case Study Brands Fashion 60

Keyhole.co

DECEMBER 22, 2020

For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. Your campaign strategy should support your goal of amplifying reach. Moreover, with the help of an Instagram hashtag analytics tool , you can simplify your research.

Influencer 94

Influencer Instagram Tips Hashtag 94

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The ad spots involving Khan and his two pets were markedly different from Vivo’s previous campaigns featuring Ranveer Singh, a move that many see as reflecting a change in Vivo’s marketing strategy.

Campaign 60

Campaign Hashtag Twitter Publishing 60

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. As such, brands rely on the community built around their pages.

Metrics 60

Metrics Brands Facebook Sample 60

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy. You can find out what’s working and what’s not through: Google Analytics. Google analytics when combined with Facebook provides the answers you’re looking for.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly From identifying partners to FTC disclosures to measuring analytics, it can get a little messy. app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016.

Marketing 217

Marketing Authentication Trends Feed 217

Convince & Convert

JULY 24, 2015

Three-fourths say they spend a half hour or less each week discussing their PR strategy. Fewer than half (44 percent) said they were “very involved” in establishing PR goals in 2014, according to the survey done in partnership with the Public Relations Society of America New Jersey Chapter. Setting Goals and Strategies.

Team 60

Team Press Release Journal Survey 60

Twist Image

NOVEMBER 3, 2017

The Web Began Dying In 2014, Here's How - Andre Staltz. Muji's Anti-Branding Strategy, In 15 Images - Fast Company - Co. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Hugh for Mitch). Anybody interested in how technology informs us.

YouTube 45

YouTube Analytics Google Brands 45

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. Gymshark’s social media strategy is smartly crafted, going beyond merely selling quality gym clothing and accessories. billion today.

Strategy 52

Strategy Influencer Social Media Meme 52

Proactive Report

JULY 4, 2014

Facebook watches their analytics like a hawk – they are well aware of their users’ behaviors. Early in 2014 studies showed that it had dropped dramatically. Use your analytics. Track every piece of content and create a content strategy specifically for your Facebook fans based on real data. Be strategic.

Feed 90

Feed Feedly News Facebook 90

Pam Moore

MARCH 19, 2020

The best marketers know that data and analytics are their best friend. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. More brands will take an audience first marketing approach to their digital presence and marketing strategies. We have had almost 2 million downloads to date.

Trends 78

Trends Video Marketing Influencer 78

Danny WhatMough

MAY 14, 2014

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies.

Social Media 58

Social Media Statistics Social Networking Report 58

Talkwalker SM

FEBRUARY 11, 2016

According to a 2014 study performed by the Blackstone Digital Agency, 75% of all luxury goods buyers use social media. Among top luxury brands, Michael Kors, Coach and Chanel drove the discussion around Valentine’s Day. For luxury brands like Michael Kors, Valentine’s Day is a great opportunity to engage with their audience.

Campaign 64

Campaign Influencer Social Media Study 64

Pam Moore

JANUARY 19, 2020

The best marketers know that data and analytics are their best friend. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. More brands will take an audience first marketing approach to their digital presence and marketing strategies. We have had almost 2 million downloads to date.

Trends 78

Trends Brands Marketing Influencer 78

yMarketingMatters

SEPTEMBER 23, 2016

It’s important to look at your analytics, this helps you find the best time to post. Demographics: 28% of adult internet users used Instagram in 2015, up from 26% in September 2014 ( Source ). You can select a target audience or allow Instagram to suggest targeting for you. So, how do you get noticed? By 2017, an estimated 51.8%

Instagram 100

Instagram Mobile Social Networking Hashtag 100