Convince & Convert

DECEMBER 19, 2012

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013.

Marketing 150

Marketing Privacy Tools Brands 150

Firebelly

JUNE 3, 2013

AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. When: June 5, 2013. Where: Hilton San Francisco Union Square. Top notch speakers. The speaker line up is top notch.

Conference 216

Conference Hotels Education Meeting 216

Social Media Marketing

MAY 22, 2013

Painful, but relevant is the Truth About Advertising in 2013. Content Branded content marketing is becoming a higher priority to marketers, with some 70% of brands and 77% of agencies having used content marketing over the past year and budgets following. Does big data mean the end of intuition? Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion?

Case Study 167

Case Study Flickr Team Social Media 167

Twist Image

JANUARY 1, 2013

Welcome to 2013. " He unveils how his process for coming up with his three words for the year and unveils them today, January 1st of each new year (you can see his 2013 words right here: My 3 Words for 2013 ). Chapman has chosen: Menu, Build and Minimize in 2013 and Christopher S. My 3 words for 2013: Starvation.

Exercises 108

Exercises Study Conference Google 108

Sherrilynne Starkie

JULY 25, 2012

. • Lessons from London Olympics 2012. • Communicating during crises at Canada Post. • Power of Lego strategic play. • Personal Kanban : Be less busy and more effective. Related posts: IABC Ottawa: celebrate 2012 with communications experts. Related posts: IABC Ottawa: celebrate 2012 with communications experts.

Conference 220

Conference Newsletter Trends Questions 220

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California.

Social Media 266

Social Media Upcoming Platform Feed 266

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Businesses can use this app to increase brand presence and sales.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Small Business Mavericks

JULY 12, 2013

Personal online branding is important. Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. The rules are a little different for brand names. Branding google personal branding search search rankings'

Google 98

Google Brands Reputation Small Business 98

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Twine 246

Twine Brands Policies Campaign 246

Sherrilynne Starkie

MARCH 2, 2013

The Academy Awards 2013 have come and gone. Oscars” received three times more mentions on Facebook this year over last, while the Best Picture nominees racked up 20 times more mentions than 2012. Top tips for bloggers and brands. According to Facebook , the Oscars scored a 7.17 That’s the connection that social media brings.

Content 317

Content Film Marketing Loyalty 317

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. There’s a massive data haystack out there.

Social Media Management 114

Social Media Management Class Compete Social Media 114

The Realtime Report

MARCH 4, 2014

this relationship of higher message volume to shorter message length held true across other social platforms during several different events, including: the Masters Golf Tournament in April 2012, U.S. election night in November 2012 and a major snowstorm in February 2013. “We Oreo Cookie (@Oreo) February 4, 2013.

Eventful 170

Eventful Social Media Statistics Study 170

The Realtime Report

JUNE 20, 2014

In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular.

Social Networking 175

Social Networking Mobile Video Tumblr 175

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. June 6, 2013 Columbus, Ohio. June 6, 2013 Columbus, Ohio. Gini and Paul Evans made 2012 absolutely stellar. August 22-23, 2013, San Diego, CA. So I believe her.

Eventful 128

Eventful Social Media Forums Conference 128

Mindjumpers

MAY 22, 2013

Most of the numbers compare growth from last year to May 2013. Similar Posts: What Facebook’s New News Feed Means For Brands. 2012 in Recap: The Year of Visual Social Media. On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year.

Facebook 226

Facebook Activities News Feed 226

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Ignite Social Media

JANUARY 6, 2020

Bonus: The first video to hit one billion views was Psy’s “Gangnam Style” in 2012. Pinterest (launched to the public in 2011) Snapchat (launched in 2011) Google+ (launched in 2011, ended in 2019) Vine (launched in 2013, ended in 2017) Bonus: MySpace (largely abandoned by 2010. The 15-minute time limit is removed. Yes, really.)

MySpace 134

MySpace Instagram Social Networking YouTube 134

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. In early 2012, Gavin decided that he wanted to give cartooning a real chance. Late in 2012, she launched her food blog 10 Minute Dinners. I believe that both sites have a lot of potential, and that her profile will be growing a lot in 2013. Gavin Aung Than. Emily Winters.

Blogger 55

Blogger Twine Fashion Project 55

The Realtime Report

DECEMBER 18, 2012

in-game purchases of virtual goods (this will become the top-generating revenue in 2013 and beyond). The report lists a multitude of ways brands can participate, including: branded virtual goods, opt-in videos, activity-based ads, product placements, sponsorships, custom games, advergames, interstitials and traditional in-game ads.

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180

Campaign Apparel Social Media Posterous 180

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. of brand’s audience. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

The Realtime Report

JANUARY 31, 2014

Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. ” The evidence is in: in Q4 2013, 53% of Facebook’s advertising revenue came from mobile ads (on iPads, smartphones and other mobile devices).

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Influencer 195

Influencer Products Marketing How To 195

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 230

Data Sysomos Sentiment Analytics 230

Mindjumpers

MARCH 5, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

Social Media 200

Social Media Mobile MySpace Trends 200

Ari Herzog

DECEMBER 26, 2012

— Lin (@Lin_Dolin) December 26, 2012. — Justin Whitaker (@justinmwhitaker) December 26, 2012. — Mireille 005 (@Mireille005) December 26, 2012. — johncarson (@johncarson) December 26, 2012. — Mireille 005 (@Mireille005) December 26, 2012. May be quite different for you tho.

Twitter 138

Twitter Tumblr Case Study Flickr 138

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. The Demographics of Social Media Users — 2012. Time management.

Statistics 159

Statistics ROI API Analysis 159

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 94 crore (~ $15.1M) in FY 2012 to Rs.300 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S. Image: Amit Kumar via Flickr, CC 3.0.

comScore 199

comScore Smart Phone SMS Advertising 199

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? — Copley Square Hotel (@copleysqhotel) August 24, 2012. Check on the 2013 Global Free Cone Day date.

Sample 180

Sample Samples Case Study Hotels 180

Small Business Mavericks

OCTOBER 10, 2014

This competitive edge is based on being part of the conversation about your brand and influencing perspective by being engaged and transparent. Here’s the three results from this year’s 15-question survey: Social CEOs make better leaders — and agreement with this statement has jumped from 45% in 2012 to 75% in 2013.

Social Media 107

Social Media Survey Startup Reputation 107

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. production.”.

Brands 41

Brands Content Apparel Curation 41

ProBlogger

OCTOBER 19, 2012

Our 2013 Event. ProBlogger Training Event 2012 and a Day Spa next year please. 2 Years Later – ProBlogger Training Day 2012. Problogger Event 2012: The Full Wrap Up (Pt 1). Sketchnotes from ProBlogger Training Event: Melbourne 2012. How to get brands knocking on your blog door. Yes, a dress.

Eventful 40

Eventful Conference Startup Training 40