Trending Sources

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Facebook fans were able to interact with Lowe’s on Pinterest without ever leaving Facebook’s platform; the results included a 32% increase in Pinterest followers for the brand, and follower gains of 60% for certain featured boards. What did you think were the most interesting case studies of 2012?

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 94% said C-suite social media participation enhances a brand image. 70% of marketers plan to increase the number of different social platforms they use in 2012. 95% of Facebook wall posts are not answered by brands. Which U.S.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. sacevero.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan.  I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012.  And surprisingly, so much marketing and branding today lacks personality!  So it’s about humanizing your business through your personality. Be real.

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How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Make sure the imagery supports your brand and, along with concise text, conveys your brand’s essence. Here some brand Timelines I think do a good job projecting their brand, either with evocative or explicit imagery: National Geographic evokes adventure, both on Earth and in the cosmos. Strive for Design Consistency with your Brand. The Rolling Stones!

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20 Social Media Blogs You Should Read in 2012

Pamorama

Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. The Brand Builder (Olivier Blanchard): For businesses looking to dive deep into social media discussion, check out Olivier’s rich insights. He blogs about building strong brands through passion, innovation, creativity, and common sense.   2. world. Are you reading any of these blogs?

Social Commerce IQ 2012 [Report]

Mindjumpers

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. In less than a year, 78 % of the IR Top 500 have established a Pinterest presence with an average of 22 brand boards, and 51 % of the sites now have website integration via the Pin It button.

Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has taken a turn for the better. The brands. Picking The Right Social Platform For Your Brand. Disney.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Seriously obsessed.

IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers

Conversionation

Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. Since beginning of this year, many brands have postponed or even canceled more integrated campaigns and chosen direct response methods or sales promotions. Ask any serious agency.

2012 Is The Year of Visual Communication

Mindjumpers

Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and share photos and Pinterest has experienced an explosion in popularity thanks to its ability to find, bookmark and share images. Strengthen your brand identity.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 71% of consumers say that CEO participation in social media leads to improved brand image. ( 41 Stories ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). MindJumpers ). 3.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection. Don’t Focus on Your Brand Page! Google+ Guides and Tips.

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54% of Top 100 Brands Use Instagram

The Realtime Report

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Coca-Cola accounted for nearly 14% of the 10.6

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Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand. Is it to grow a business? Get a book deal? Get paid to speak? Get your first job out of school?

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Don’t be one of those brands. Quantify the biggest brand topics. by MarketingProfs. You want loyalty?

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.

Study: The Global Social Media Check-Up 2012

Mindjumpers

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. such as for different sub-brands or different geographic locations. Twitter dominates the picture. Twitter accounts.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. And new  research by Millennial Media  reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.

The Biggest Social Media Mistakes & Disasters of 2012

Firebelly

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). more effective social marketing by brands.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day  (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project. And I’m really glad I did. The objectives. And I mean a ton.

The State of Social Media Marketing in 2012 [Study]

Pamorama

Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Even though current thinking dictates that social media outreach is essential [.]. Social Media

Eight Social Media Trends for 2012

Spin Sucks

2012 Social Media Trends. This is going to become a bigger trend, especially as accounting principles are looking to include brand awareness as part of the balance sheet. But 2012 is the year it need to integrate. If you aren’t measuring your results to true dollars and cents, you may work yourself out of a job in 2012. Welcome back to the real world! Results.

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Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration. Social Media Campaigns Hyperactivate.com mosaic music songs of 2012 Spotify

Four Brands Using Instagram Really Well

Spin Sucks

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!

How to Optimize Your Brand’s Twitter Presence [infographic]

Mindjumpers

Throughout 2012, an average of + 190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter. helping hand to brands. Just imagine that!

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media  for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get. You ” How to Host a Brand Hackathon.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. If your topics and tone change like the wind, people won’t be able to figure out you or your brand. This is a guest post by Brad Shorr.

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Social Media Stats [Infographic]

Mindjumpers

It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. 56% of consumers say that they are more likely recommend a brand after becoming a fan. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter. Each week on Facebook, more than 3.5 billion pieces of content are shared.

How Customer Service on Social Media Helps Your Brand [Infographic]

Mindjumpers

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. The bottom line is that brands that deliver great customer service and support, win. Brands that don’t, lose. Infographic].

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. Doing good deeds in the community is not only the right thing to do, but in the age of social branding it also makes good business sense. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. billion.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

Content is the voice of your brand                     . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals. Here are the key takeaways from the report: Digital branded content is a new animal.

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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. However, although employees can be a powerful tool in promoting your employer brand it is vital that they are empowered to act as ambassadors.

11 Effective Twitter Strategies for Brands

Pamorama

Brands are missing out on big opportunities to engage with consumers on Twitter by tweeting at the wrong time or in the wrong way, according to an interesting study from Buddy Media. The report, Strategies for Effective Tweeting: A Statistical Review, found that many brands aren’t using Twitter effectively and outlines the top strategies for engaging with consumers. Buddy Branding Infographics Marketing Social Media Statistics Strategy Twitter engagement Social media marketingBuddy Media [.].

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. 1. Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). The summit takes place November 1-3 at the Chateau Laurier in Ottawa.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Digital Platform Manager at Carlsberg, Martin Majlund, says: “We (Carlsberg brand portfolio) drive campaigns using the platform as a tool to drive traffic and therefore increase sales.

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How Brands Use Pinterest

Mindjumpers

And since the beginning of 2012, daily users has increased by more than 145 %. More and more brands has also starting to tap into this platform. Brands on Pinterest. Therefore the  most successful brands on Pinterest are the ones who are less promotional and more human ie. They pin things that communicate who the brands are and what they are inspired by. Ideeli.

New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. So, here is an excerpt about the new Facebook Timeline for brands. Therefore brands are encouraged to design their own cover image.

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

People connect with brands they like. I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. Google used to be the center of everything someone did online.

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