Adam Sherk

MARCH 8, 2012

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Bill Hartzer

DECEMBER 16, 2011

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. In February, 2011, Google penalized Overstock.com for links to their website –which were determined to be what I would call “unnatural” in nature. In January 2011, Search Engine Roundtable.

Engineering 137

Engineering Yahoo SEO Discount 137

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Strategy 226

Strategy Content Marketing BuzzStream 226

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Webbiquity SMM

MARCH 12, 2012

Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188

Vocus Press Release Tips Blogger 188

Convince & Convert

MARCH 8, 2011

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere&# report. That was the theme of my recent Webinar at Blogging Success Summit 2011. Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word. Answering questions? View more presentations from Jay Baer.

Questions 146

Questions Sample Samples Blogosphere 146

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Idaconcpts

OCTOBER 12, 2011

Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in.

Industry 133

Industry Trends Press Release Cost 133

Waxing UnLyrical

JUNE 27, 2012

Facebook is becoming the ubiquitous answer to all the questions you could possibly have. According to a Mckinsey report , social media enables a consumer’s decision-making journey. ” Entitled “Nissan Star of India,” the Facebook campaign started in September 2011. What made it different?

Social Media 227

Social Media Campaign Flickr Buy 227

Idaconcpts

MAY 24, 2011

(View more pictures from the bell ringing ceremony taken at the New York Stock Exchange, the day LNKD started trading – May 19, 2011.). After becoming the first social network to go public on May 19, 2011, LinkedIn is now in the hot seat as finance pundits examine whether the company’s market valuation is realistic.

LinkedIn 139

LinkedIn comScore Hitwise Statistics 139

Idaconcpts

APRIL 25, 2013

Back in July 2011, Bloomberg Businessweek reported that 79.3 The Radio Marketing Landscape is More Complex. As a person daily involved in making client suggestions regarding their media plans, I can tell you that if you are using the “which channel” question, you are asking the wrong one.

iPhone 136

iPhone Advertising Study Trends 136

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. Please let me know if you have any questions for me.

Examples 122

Examples Press Release Marketing Study 122

Direct Marketing Observations

FEBRUARY 25, 2011

Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 In 2011, its global presence is something multinational advertisers can’t ignore.”. If we were, I would think much more would be happening in this space and business. Is that why Groupon was valuated so high?

Facebook 178

Facebook Social Networking Widget Advertising 178

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Waxing UnLyrical

DECEMBER 13, 2011

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? The final #measurePR chat of 2011 will take place on Tuesday, Dec. New trends? Saying goodbye to bad habits? Any goals?”. Want to read the entire transcript of the #measurePR crystal ball edition ?

Communities 169

Communities Klout Trends Analytics 169

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Biography jargon aside, he is one of my favorite examples of someone that combines personality marketing and no-nonsense advice to create a compelling blog. He positions himself as a comedian who has an irreverent outlook at blogging, social media, and marketing. Jordan Cooper.

Blogger 55

Blogger Communities Blogosphere Skills 55

Proactive Report

JANUARY 12, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. and “A few years back Industry expertise mattered more.

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 12, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. and “A few years back Industry expertise mattered more.

Skills 88

Skills Social Media Marketing Flickr 88

Proactive Report

JANUARY 13, 2010

The CMO Club polls its members each week and the most recent question put to the group was: What is your top priority for hiring? Social Marketing was at the top of the list with 39.2% with comments such as “The biggest gap I have is Social Marketing expertise. and “A few years back Industry expertise mattered more.

Skills 79

Skills Social Media Marketing Trends 79

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

RSS 126

RSS Social Media Engagement Retail 126

The Realtime Report

NOVEMBER 29, 2012

There are many issues at stake in the case, but it begs one over-arching question: is data a utility, a resource to which access should be regulated and protected? Twitter is violating its clear statements to the market, over the course of several years, that it would maintain an open ecosystem and access to its data.

Twitter 189

Twitter Data Wikipedia Analytics 189

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Most commonly used hashtags during the August 15th downpour. Stories about the rainfall.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Don’t spray and pray.

B2B 190

B2B MySpace Startup Social Networking 190

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? ‘Cos you know, that is what Iizallabout!

Resources 251

Resources eBook CSR Social Media 251

Pam Hughes

DECEMBER 30, 2021

Although voice recognition has been around since the 1950s, it was only in 2011 when IBM’s Watson came out (you may have seen it beat contestants on Jeopardy! And here are some stats from the recent Voice Consumer Index report by Vixen Labs : Voice is part of daily life for many of us. that it became practical and relevant.

SEO 68

SEO Strategy Engineering Mobile 68

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) report titled, CMOs On Social Marketing Plans For 2011. When you add the word "marketing" to "social media" its about business.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. Have any questions? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

News 274

News Google SEO Postrank 274

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly. Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Idaconcpts

JUNE 14, 2011

She works at Media Needle, a social media/word-of-mouth marketing agency based out of Los Angeles.]. Mainly used for professional networking, the company reported more than 100 million registered users as of March 2011. With last month’s LinkedIn stock market launch the company is more talked about than ever.

LinkedIn 144

LinkedIn Groups Groups Directory 144

Kikolani

APRIL 7, 2011

Making Money Online / Marketing / Online Business. How to add Facebook Questions into your social media strategy – why brands will want to utilize Facebook Questions and what kind of questions should be asked. How to easily find guest posting opportunities – from what you read to searching on social media.

Mashup 134

Mashup Resources Adsense Loyalty 134

Keyhole.co

OCTOBER 4, 2023

There’s no doubt that the rise of content creators is disrupting classic marketing. Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 billion in 2023.

Content 59

Content How To Influencer Reputation 59

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Your fans are still carving time to see you and to approach you with a question or a book to sign. Social media can indeed provide a time- and cost-effective way to conduct market research. Why is that? So thank them.

Social Media 186

Social Media Real Estate Survey Eventful 186

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). average, based on Comscore’s findings to that effect in May, 2011). We’re Crazy About Likes. And what now?

Press Release 150

Press Release comScore Cost ROI 150

Kikolani

JANUARY 13, 2012

Your Top 10 Clutter Questions, Answered – This post is a quickstart guide to decluttering with the most common questions answered. 5 Questions To Streamline Your Keyword Research – Use these five questions to streamline and simplify your keyword research, from your first meeting with the client.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Sprout Social

NOVEMBER 19, 2018

Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. Gearing up for projected growth in 2018. Download our free guide here. More than 2.9

Retail 109

Retail Sentiment Project Instagram 109

Kikolani

JULY 8, 2011

12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! Free WordPress themes – the 2011 edition of the best free WordPress themes. Pulling back the cover of motivation – a free 40+ page report + worksheets to help you discover your inspiration.

Mashup 142

Mashup Resources RSS SEO 142