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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? Founded in 2008, Airbnb struggled to build trust in its unique business model initially. But how did they hit the marketing bullseye with their social handles? The company also recorded a whopping $2.2 billion in revenue in 2023.

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How Obama Sets Online Marketing High

Ari Herzog

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign.

Marketing 154
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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201
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Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

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One Social Media Agency To Go, Please

Mindjumpers

Due to the financial crises back in 2008, many companies have been forced to cut back on expenses, budgets and more specific the marketing budgets. She has previously worked at Media at Inter IKEA Systems in Sweden. She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media.