Small Business Mavericks

APRIL 3, 2011

Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. The lesson to learn from all this is this: If you are going to step into controversy deliberately, be sure to count the cost. About Us What’s a Maverick?

Small Business 105

Small Business Reputation Marketing Case Study 105

ProBlogger

JULY 21, 2011

When I first started blogging about my three legged dog Jerry back in 2006, never in my wildest dreams did I think helping those facing amputation for their dogs would be my full time job five years later. And when the community demanded an “Anything Goes&# forum we obliged, creating a place for members to discuss whatever they wanted.

Sites 42

Sites Communities Forums Handbook 42

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

ProBlogger

MARCH 9, 2022

The post 9 Benefits [and 3 Costs] Of Building Community On Your Blog appeared first on ProBlogger. But first – today I’d like to talk about WHY community and interaction on a blog is so important. When I launched dPS in 2006, I launched it without comments being activated on the blog.

Cost 26

Cost Communities eBook Forums 26

Bare Feet Studios

JUNE 9, 2010

As far as I know Ze Frank coined this term on one of his daily videos from 2006 when he discussed the notion that having a bunch of brilliant ideas was nothing really, if you don’t act on them. Instead, they kept it free, getting more and more investment to cover server and development costs. What is Brain Crack?

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 21, 2009

Every bad sale costs you five. Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Some will go the extra mile to share with their friends exactly why they’re moving on, too, so don’t make any missteps that will cost you business down the road.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Tamar is also the author of The New Community Rules (July 2009).

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JULY 24, 2008

December 2006. November 2006. Do you know what is often the biggest cost in a corporation in terms of knowledge sharing? Create communities - The World Bank uses electronic bulletin boards focussed around relevant topics, but which cut across organizational boundaries; 7. advertising. Categories. Blogs (28).

RSS 100

RSS Plaxo Meme Telecommunications 100

ProBlogger

MARCH 25, 2013

But first – today I’d like to talk about WHY community and interaction on a blog is so important. There is no one way to build a successful blog but in my experience a blog really comes alive when there is at least some level of community on… or around… the the blog. Why Build Community on Your Blog?

Cost 52

Cost Communities eBook Forums 52

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Reputation 100

Reputation Airlines Digg MySpace 100

Bare Feet Studios

MARCH 1, 2009

Why have secret judges when you can have the community on the internet get engaged, give you more page views, and do the judging for you? I write this because I find it so frustrating that our tourism, advertising, and PR leaders are still doing things in such old-fashioned, expensive, boring, and ineffective ways. I hate Flash sites.

Tourism 40

Tourism Campaign Sites Social Media 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 25, 2008

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009). © 2006-2010 Tamar Weinberg.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Ignite Social Media

FEBRUARY 2, 2023

Facebook opened to the public moving away from colleges in September of 2006. Now, using normal cost per view metrics, 21 million views should cost around a little over 500,000 in paid media. One of my friends said, “Advertising is the price you pay for being boring.” But interesting content travels.

Influencer 85

Influencer Social Media Hubspot Travel 85

ProBlogger

SEPTEMBER 26, 2016

The same thing happened when I moved from just having advertising and affiliate promotions as the bulk of my income and then started to create ebooks. Advertising networks, that was my first one. Different sized ads, some ads, there are more advertisers targeting those sites. That almost doubled my income over night.

Adsense 20

Adsense How To Affiliate marketing eBook 20

ProBlogger

SEPTEMBER 26, 2016

The same thing happened when I moved from just having advertising and affiliate promotions as the bulk of my income and then started to create ebooks. Advertising networks, that was my first one. Different sized ads, some ads, there are more advertisers targeting those sites. That almost doubled my income over night.

Adsense 20

Adsense How To Affiliate marketing eBook 20

ProBlogger

DECEMBER 11, 2017

It drives traffic, and helps us build our community, understand who’s reading our blog, and monetize both directly and indirectly. What is the content you include in your communications? It helps us to build community. If you’re monetizing your blog with advertises, you do wanna get them over to your blog.

Newsletter 48

Newsletter Blogger Types List 48

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2006. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here’s my list for 2008. Here’s 2007. Yes, that’s right.

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

APRIL 11, 2017

What Facebook actually popularized was the algorithmically-sorted feed, which they pioneered in 2006 with the release of their News Feed. They joined the conversation in an authentic, compelling way and began to build huge audiences, often from nothing, and shifted their budgets over from traditional advertising channels to social.

Feed 110

Feed Feedly News Social Media 110

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

Facebook 279

Facebook How To Marketing URL 279

Webbiquity SMM

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Spotting your brand ambassadors should not be too tricky.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Bare Feet Studios

DECEMBER 29, 2008

To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. Local businesses are encouraged to advertise on the site, and can be featured by clicking through a “Businesses That Care&# button at the top of each posting. Recently KGMB9 implemented the WOMF service.

Forums 40

Forums Advertising Sites Upcoming 40

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

If we sell out we might make money but the cost is way to high. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. I wonder if that policy is still in effect? The goals shift.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. The answer, quite simply, comes down to the real cost of labor.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JUNE 30, 2008

After using both Plurk and Twitter pretty heavily, I’ve come to the conclusion that Plurk is best at its features for community-building, whereas Twitter succeeds more with its interface that bolsters information-sharing. After all, the full disclosure is that I am the community and marketing director of Mashable. Great post!

Twitter 199

Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 19, 2008

I was 12 at the time, it was 1993, and AOL cost $5.95/hour I became a big fan of playing games (bingo especially) at a little hub on AOL called RabbitJack’s Casino , which was considered a unique community within the AOL borders with a close-knit group of people from all walks of life. hour (after a flat rate of $9.95

MySpace 101

MySpace Yahoo Ustream StumbleUpon 101

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear.

Marketing 240

Marketing How To SEO Training 240

ProBlogger

DECEMBER 3, 2014

But it came at a cost. Many of the most successful bloggers that I’ve seen rise to prominence over the past few years also have an incredible focus upon building community with and serving the readers that they currently have. To focus upon one thing means a ‘cost’ in another area. This takes a MASSIVE effort!

How To 53

How To Blogger Posterous Publishing 53