What is Earned Media?
Sherrilynne Starkie
FEBRUARY 18, 2020
It’s not advertising. Ransomware costs Canadian companies as much as $2.3 I first published them in 2006 and then updated them 2018. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. It earns coverage based on its news value and is never paid for.
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