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How to Create High-Quality Content

Spin Sucks

By Gini Dietrich In 2001, I trained for and ran my very first marathon. If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help. It doesn’t work.

Throwback Thursday: iWon Search Engine, Circa 2001

Bill Hartzer

Today’s Throwback Thursday search engine is, circa 2001. Back in 2001, did you make your default home page in your web browser? Today is Thursday July 3, 2014, and that means that it’s Throwback Thursday. Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. What can you win as a registered iWon member?

The Big Content Marketing Fail: How Much Content Do You Need?


In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. In 2001, I acted as the administrator of a small company , called WebWare. However, everyone overlooked content. Of course content is not king.

Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent Blog

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Where there is a consumer there’s a marketer- hence the explosion of inbound and content marketing methodologies.

Effective Planning for Video Content


If you’re thinking of diving into video production , the following tips may give you the edge you need to create the best video content without spending more than you need to. Therefore, it is important to think about your audience before deciding the content of your video to ensure it is a piece of content they enjoy and like. Remember the film “2001: A Space Odyssey?”

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Rule #2: Always Be Refining. touch, swipe).

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. or 2.xx, which is not uncommon.

10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

22, 2001 , that I published my first article about business blogging. 22, 2001. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor It was exactly 10 years ago today, Aug. Whew. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later. Surprisingly perhaps, change has been slow. Big announcement soon.

10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

22, 2001 , that I published my first article about business blogging. 22, 2001. My friend Ann Handley , now chief content officer of MarketingProfs , was the editor It was exactly 10 years ago today, Aug. Whew. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later. Surprisingly perhaps, change has been slow. Big announcement soon.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. Discover unique attributes of unique markets.

Social Sharing – Getting News Content Right in 2011

Proactive Report

“The challenge now is to produce content – not ads – that can create connections between people. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be shared.&#. We need change the way we craft our news content. What Content to Offer Journalists. source: Hitwise).

The Spin Sucks Inquisition: Scott Baradell

Spin Sucks

He co-founded Brightpod, a venture-funded technology consulting company, which was acquired by inPhonic in 2001. I’m tired of hearing about “content.” And I say that as the head of PR agency that has distinguished itself through our focus on content marketing. By Gini Dietrich I first met Scott Baradell in a private Facebook group, of all places.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. Articles and blog posts are fairly straightforward but other types of content can create challenges.

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How to Use Private Label Rights to Get Content for Your Blog


For the time-strapped blogger who’s constantly struggling to write fresh, unique content, PLR can seem like a godsend. Although PLR can be a useful tool in developing content for your blog, it isn’t a “copy and paste” solution (at least, it isn’t if you don’t want the Big G to come down hard on you and your search rankings!). To understand why, let’s take a closer look at what PLR content is and how you can use it effectively to develop content for your blog. Finding good content. But how do you know which authors write good quality PLR content?

Is Your Social Media Strategy Truly Agile?

SocMed Sean

I’d like for this content to go viral ! Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Let’s figure out how to be more collaborative ! How can we be more innovative ? Are their opportunities for synergy between these projects? And let’s be honest. Cheers!

Beyond Your Borders: Promoting Your Business Internationally Using Social Media

SocMed Sean

Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. With its format and content geared toward a South American audience, Sonico is also popular throughout the continent. Today’s guest post comes from Christian Arno, the founder of Lingo24 , a global translation company specializing in website localization and optimization. Cheers!

Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

Simply Measured

Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Those who work in social media are all too aware of how this field is constantly evolving. Such fluidity can be challenging, but can also create many opportunities for brands that want to grow audiences and build equity. Start Small.

How Pabst Blue Ribbon Dominated the Millennial Marketing World

Spin Sucks

For example, in 2001, their sales sank to less than a million barrels, creating a seemingly-unrecoverable dip in both the finances and the morale of the company. With more than 100,000 followers, their Instagram presence shows exactly how Millennials like to be marketed to: Fun, interesting content that shows a brand’s personality more than their products. That’s right. Marketing.

WordPress vs Drupal: Which CMS is Right for Your Site?


Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. Drupal, released in 2001, is like the Linux of CMSes. That depends on what you want your content management system to do for you. Two of the most popular packages are WordPress and Drupal.

Unlocking Creative Confidence

Twist Image

For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. Back in 2001, I devoured The Art of Innovation by Tom Kelley (one of the partners at IDEO). content. How much creativity are you bringing to your work? Spend an hour thinking about your own creativity. Watch this.

Why Hashtags are Spam #hashtags

Bill Hartzer

The problem is that the end user, the person creating the content (or the tweet, the post, etc.) on the social network is deciding which #hashtag to use on their content. And when the end user decides what is an appropriate keyword (or hashtag) to use on their content, all heck breaks loose and it’s opened up for abuse. Hashtags are spam that need to go away.

How the “Disrupted Generation” Responds to Marketing

Convince & Convert

Since 2001, he has taught as an adjunct professor at USC’s Annenberg School for Communication & Journalism. To learn more about “Disrupted” visit, How the “Disrupted Generation” Responds to Marketing is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. So we examined deeper….

A Review of Google Social Media Tools


Büyükkökten started tinkering with social media networks as early as 2000 and he introduced his first social network, Club Nexus, at Stanford University in the fall of 2001. The rumors about Google+ affecting SEO from 2012 are a reality for 2013 and beyond as Google is using these social media profiles to make content feel more personal. Orkut. Google Buzz. Google+.

5 Ways To Survive Your Inbox

Twist Image

Many professionals have declared email bankruptcy (where they simply delete every single email from their inbox with the hopes that if the contents were truly critical, the sender will reach out them or call as a follow-up). I also have folders for HR, business development, interesting news items that may wind up becoming content fodder for my newspaper columns, Blog post, or an idea for a book. In 2001, David Allen wrote the groundbreaking business book, Getting Things Done - The Art of Stress-Free Productivity. content. I love email. I hate email. Create folders.

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

What: Media pundits thought Kim Kardashian would break the internet when she bared all for Paper magazine , but the Kardashians’ real power move is to make sure they’re offering a multi-platform experience—much more than you see on social media , including custom emoji and a branded content portal. “I What: In 2001, social media barely existed. 10x content.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud.

Are You Keeping Up with the Digital Journalists?

Proactive Report

Early in the last decade forward thinking companies added an online newsroom to their website to help journalists find and cover their news content. Yet even back then (2001) we rated only a “D” from usability expert Jakob Nielsen. Each new technological advance adds another layer of complexity. Journalists’ jobs have changed dramatically. The 2011 PwR Journalists Survey shows that.

Basic SEO for Bloggers


Who wants to spend all that time writing creative, helpful content? It’s not 2001 anymore. Keywords are still vital to determining how you rank for certain queries, but remember to adapt your content to fit the term. If the visual applies to the content, the reader is likely to remember the messaging. If it doesn’t apply to the content… remove it!

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.

Don't Take A Technology Sabbatical

Twist Image

In 2001, I worked at a company that specialized in content for mobile devices. Cell phone carriers had these "decks" with text-based/simple content plays. mobile content. How long can you go without your smartphone? Let's be candid. Very candid. My smartphone has the same impact on me, personally, like my blankie did when I was a toddler. I simply don't feel safe without it. I feel empty. I feel scared. I didn't want to go anywhere without it. I am not alone. You may think that this is not a healthy place to be, but let me explain. Without my smartphone I don't.

Google Hummingbird Search Algorithm: Challenge Accepted

Writtent Blog

The name is a dramatic departure from the P-theme of their prior Panda and Penguin updates, but the company’s search chief Amit Singhal reports that Google Hummingbird is the biggest rewrite since 2001. What This Means for SEOs Content Marketers. That’s certainly not to say you shouldn’t study and learn how to adapt your content and SEO to the new search algorithm, though!

5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

Developed between 1998 and 1999 by Shigetaka Kurita , emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like visual. Look no further than brand activations around World Emoji Day for inspiration on how to incorporate emojis into your digital content. Image via

david a. kolb on experiential learning

Buzz Marketing for Technology

contents: | introduction |. 2001) Experiential. 2001) 'David A. ideas â?? thinkers â?? practice. david a. kolb on experiential learning. David A. Kolb's model of experiential learning can be found in many. discussions of the theory and practice of adult education, informal education. and lifelong learning. We set out the model, and examine its possibilities and. problems. david a. kolb |. david kolb on experiential learning |. david kolb on learning styles | issues |. developments - jarvis on learning |. a guide to reading |. links As Stephen Brookfield (1983: 16).

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

The opportunity to bring technology and marketing together to better reach and serve customers sounded very compelling at that time (back in 2001) as much as it does even today. Whether they have a Marketing degree or not, take time to learn all aspects of Marketing from brand, advertising, digital, content, and analytics as none of these are siloed functions anymore. Marketing Mind

Blogosphere Trends + Using Infographics


If you have the resources, interactive graphics such as this timeline of Middle East protests is just about the most engaging content you can provide. This infographic on travel ten years after September 11, 2001 makes effective use of lines and graphics to pull the viewer’s eye down the page and onto the next piece of information. Writing ContentInformation graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely. Here are a few: It’s straightforward and yields professional looking results.

5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. Western Europe – most similar to North America, in that content which is either useful (e.g. Depending on your budget, you have two options when it comes to your social media content strategy – you can either do it yourself, or hire in-country social media managers.

Cool Facts About Search Engines

Engaging Brand

1993: W3Catalog – It mirrored web pages, reformatting the contents into individual entries. 2001: Exalead –It provides apps for businesses, like the CloudView Platform, a revolutionary application using semantic technologies. 2009: Cuil –It was a search engine that organized web pages by content and displayed relatively long entries along with thumbnail pictures. We all use search engines every day. If you are online at all, then you recognize names like Google, Yahoo, Bing and more. But how did search engines start? Anyone who accesses the internet is called a user. Now –.

Critical Reflection

Buzz Marketing for Technology

Breadth of learners knowledge of the content area. But the logistics of doing so and having discussion leaders who are skilled in the content and possess good interpersonal skills may be beyond the capacity of the system to provide; unless it is computer mediated in some way. Created August 4, 2001. Critical Reflection. The goal is to develop higher order thinking skills.

Is Your Blog Spiraling Into An Echo Chamber?


Has your blog gone into reruns so often that even you don’t know what the last truly fresh content was? When I first started blogging in 2001, I was a complete newbie. This is a guest post by Allison Duncan. Blogging is all about connecting with people and continually making networks of folks who read and comment. The Echo Chamber. They are completely oblivious to what you think.

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

First (Real) Stop: Friendster In 2001, I took the plunge into Friendster , and as an early adopter, I befriended just about anyone I had some sort of association with and reciprocated every friend request. I use Myspace (less frequently), Facebook (daily), LinkedIn (Weekly+), Gather (for article marketing) and Zaadz (for my “earth friendly&# content). Are you the same? MySpace?