Throwback Thursday: iWon Search Engine, Circa 2001
JULY 3, 2014
Today’s Throwback Thursday search engine is iWon.com, circa 2001. Back in 2001, did you make iWon.com your default home page in your web browser? Today is Thursday July 3, 2014, and that means that it’s Throwback Thursday. Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. What can you win as a registered iWon member?
Eleven years now…
SEPTEMBER 11, 2012
Featured Headline Uncategorized writing Pentagon September 11 2001 September 11 attacks Terrorism United States Virginia Washington DC World Trade CenterHere’s a post I wrote on September 11, 2006. It still sums up this day in history for me. Five years on. Just looking at today’s date immediately sends me back five years. We were living in Virginia and I was working in Washington DC. I’ll never forget standing at the westward window of our office watching the smoke billowing from the Pentagon. WASHINGTON, DC – SEPTEMBER 11: People carry flags of the U.S.
AOL Newsroom: A Model for the Future or Shades of 2001?
FEBRUARY 23, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk AOL Newsroom: A Model for the Future or Shades of 2001? by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Is this a good thing?
When I Was Hired Sight Unseen
AUGUST 5, 2015
At the time, its primary competitors were SAP and Oracle (which later bought it). I don’t remember how I found the company. LinkedIn wasn’t yet around but Monster.com was two years old so maybe it was there. applied to be an associate consultant. I had two phone interviews with their home office in the San Francisco bay area before being emailed an offer letter. Thanks for reading.
10 Years Ago Today! My 1st Article About Blogging
AUGUST 22, 2011
22, 2001 , that I published my first article about business blogging. 22, 2001. It was exactly 10 years ago today, Aug. Whew. A lot of water under the bridge since then, including 9/11, which happened only a few weeks later. The Corporate Bloggging Book was released exactly five years ago, in August 2006. Surprisingly perhaps, change has been slow. Big announcement soon. Lots more TK.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
It brings to mind those famous words of Inigo Montoya (from The Princess Bride ) when his employer continually used the word “inconceivable” Since the introduction of the Agile software development methodology in 2001, business have slowly started to adopt the principles of rapid, incremental change into areas beyond software development. Phrases like: Ping me if you need me!
How to Create High-Quality Content
FEBRUARY 12, 2015
By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office. The training for long races is the same, no matter which sport you compete in. In season, I can easily ride 300 miles in a week.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.
The Spin Sucks Inquisition: Scott Baradell
JANUARY 23, 2015
He co-founded Brightpod, a venture-funded technology consulting company, which was acquired by inPhonic in 2001. By Gini Dietrich I first met Scott Baradell in a private Facebook group, of all places. He was hanging out in there with other smarties and I liked his sarcasm and wit, so I figured he’d make a good friend. And I was right! Gosh, that’s a hard one. Why Does Spin Suck?
The Big Content Marketing Fail: How Much Content Do You Need?
NOVEMBER 27, 2012
In 2001, I acted as the administrator of a small company , called WebWare. So I reserve myself the right to shout we are increasingly doing it wrong just as in 2001 I shouted that content is king. This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. Of course content is not king. Hurray.
4 Lessons from Responsive Design for CMOs
Buzz Marketing for Technology
FEBRUARY 12, 2014
Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. Moreover, 20 percent of mobile users use it as their primary device.
How a Cardboard Box Pays Tribute to 9/11
SEPTEMBER 10, 2011
The internet archive at that link contains 3,000 hours of domestic and international news coverage from 20 channels over the seven days beginning on September 11, 2001. Six days after my 26th birthday, and precisely 10 years ago tomorrow, Mom awoke me at 8:49 a.m. and suggested I turn on the TV. She said an airplane crashed into the World Trade Center. My ears perked. It launched last month.
34 Speakers to See at SMX West 2015
MARCH 2, 2015
Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best” The bottom line?
Eight of the Worst News Release Mistakes
APRIL 23, 2015
Likewise, in 2001 we were with a client in the middle of Nebraska, with 20 trade journalists at the Caterpillar plant, when terrorists attacked our country. By Gini Dietrich I am often asked if such-and-such is dead: PR, in general, media relations, or search engine optimization, to name a few. The news release always tops the list. Google now rewards beautiful prose again. Every time.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
Related posts: AOL Newsroom: A Model for the Future or Shades of 2001? By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed.
Overcome Writer’s Block Forever
JULY 2, 2012
Ray Bradbury , in his keynote address to the Writer’s Symposium by the Sea in 2001 , had another take on overcoming writer’s block. Today’s guest post is written by Andy Crestodina. Take a nap. Eat a sandwich. Call a friend. Take a hot shower. Music, nature, and 99 other tips are… not in this article. This article is about the true source behind writer’s block. It’s a myth.
Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)
MAY 31, 2016
Agile marketing is an outgrowth of agile software development that gained popularity after the Manifesto for Agile Software Development was introduced in 2001. Those who work in social media are all too aware of how this field is constantly evolving. Such fluidity can be challenging, but can also create many opportunities for brands that want to grow audiences and build equity. Start Small.
Beyond Your Borders: Promoting Your Business Internationally Using Social Media
JUNE 14, 2012
Lingo24 has been helping some of the world’s biggest global brands with their localization campaigns since 2001. Today’s guest post comes from Christian Arno, the founder of Lingo24 , a global translation company specializing in website localization and optimization. appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. The aptly named world wide web has opened up new methods of marketing for businesses both great and small. Share your experiences with us! Cheers!
Marketing In the Round
DECEMBER 5, 2011
It was early 2001 and integration was all the rage. This post is co-written by G Squared ( Geoff Livingston and Gini Dietrich ). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. Here we go!
Who are the Millennials?
JANUARY 8, 2014
In terms of birth years, is it: 1976 to 2001 (25 years). If you’re like me, you’ve been seeing a lot written about the Millenials lately. It’s understandable, since by most accounts they are the biggest generation in U.S. history. Given their importance, then, here’s a simple question: Who are the Millennials? 1982 to 2004 (22 years). 1982 to 1995 (13 years).
Getting to the Heart of Association Success
JANUARY 28, 2016
hope that’s obvious to everyone. I’ve been consulting to associations since 2001 and even did a stint at an association management company for a few years where (in addition to my consulting) I served as an Executive Director for a couple of different associations. Both Maddie and I care deeply about the association community. We are setting out to design the future of work.
How Pabst Blue Ribbon Dominated the Millennial Marketing World
NOVEMBER 18, 2015
For example, in 2001, their sales sank to less than a million barrels, creating a seemingly-unrecoverable dip in both the finances and the morale of the company. That’s right. Although Pabst Blue Ribbon has been around for 170 years, their popularity has skyrocketed in the last seven. What Has Changed? Marketing. Millennials. What Can We Learn from This? trillion. Get On Mobile.
#FollowFriday: Ted Weismann
APRIL 13, 2012
But then the tech bubble burst and the 9/11 tragedy enveloped our country and then our economy became almost as bad as the Great Depression and suddenly those of us in the profession realized nothing would ever be the same as it was before 2001. I’d like to introduce you to one of the smartest PR pros I know. Ted is one of the few communication professionals who truly understands it.
Women Can’t Have it All? Change the Conversation!
JULY 17, 2012
remember when I started working for a Chicago-based ad agency in 2001, the receptionist clocked us in every morning…but was never there at 8 p.m. The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S.
WordPress vs Drupal: Which CMS is Right for Your Site?
DECEMBER 7, 2015
Drupal, released in 2001, is like the Linux of CMSes. Most websites these days have massive amounts of content that must be managed for the smooth functioning of the site. The role of this falls to content management systems, or CMSes. There are several free CMSes out there that are used all over the web. Two of the most popular packages are WordPress and Drupal. Sort of. Drupal. link].
#FollowFriday: Deb Dobson
AUGUST 10, 2012
When we first connected on Twitter, she was living in Kansas City, which (as some of you may know) was my stomping ground right out of college and until I moved to Chicago in 2001. I have this amazing friend. Her name is Deb Dobson. If you’re a frequent reader of Spin Sucks , you’ve seen her name mentioned, particularly associated with a funny video or two in Gin and Topics.
The Power Of Dealstorming
APRIL 24, 2016
By 2001, he rose to the position of Chief Solutions Officer and later, the company's Leadership Coach. Episode #511 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Tim Sanders spends his career on the cutting edge. He was an early stage member of Mark Cuban and Todd Wagner 's broadcast.com , which had the largest opening day IPO in history. After Yahoo acquired the company, Tim was tapped to lead their ValueLab, which enabled sales teams to close hundreds of millions of dollars of new business through rapid collaboration. audio. blogging.
How 9/11 Changed My Life Forever
SEPTEMBER 11, 2012
11, 2001, that I knew I would change my nationality from Indian – of which heritage I remain immensely proud – to American. Eleven years ago today, I had little notion that my life would be changed forever. At the time, we lived and worked in the San Francisco Bay Area. Image: joewcampbell via Flickr, CC 2.0. Apparently it had. And it was a horrid, tragic sight. People like me.
CMOs Win When High-Value Customers Are Treated Personally Online
Buzz Marketing for Technology
MARCH 13, 2014
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers. But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.
The Future Of Facebook
Small Business Mavericks
JUNE 12, 2011
In 2001, no one knew that blogging would be as popular as it has become. If there is anything the Web has taught us it’s that you can’t really predict what trends will be the leading trends in five or ten years. In 1995, for instance, no one knew that search would become the most important method for finding information online. Google didn’t come along until 1998. No one knew that a service like YouTube would grow to become the second largest search engine. And no one knew that social media marketing would become as important as search. Who knew? No one knows.
What A Three Billion Dollar Company Looks Like
JANUARY 17, 2014
Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of the other players on the market were too complicated. Who is Tony Fadell ? He has had many successes. Of course, this became the first version of the iPod. But, the story doesn''t end there.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
In 2001 when Google AdWords was just announced – I was buying and converting potential prospects into leads for pennies on the dollar with keywords like Globalization, eCommerce, Interactive Marketing (I was in a consulting firm at the time). If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? Tweet This!
Why Hashtags are Spam #hashtags
JUNE 12, 2013
But, by 2001, the meta keywords tag became so abused that it wasn’t really that helpful anymore. Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. But I digress. So, why are hashtags spam? Take a look at the following recent screen capture for #paydayloans on Twitter.
Why I am glad social media wasn’t around 9/11/01
SEPTEMBER 11, 2012
A lot has changed in my life, and in the world since the morning of September 11, 2001. While I love social media, I am very happy that it was not around back in 2001. Back then I was in college working in the mail room trying to figure out what I wanted to do with my life. In the 11 years since, I have lived in a number of states, got married and had a son.
How the “Disrupted Generation” Responds to Marketing
Convince & Convert
MAY 22, 2013
Since 2001, he has taught as an adjunct professor at USC’s Annenberg School for Communication & Journalism. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper…. iGen is a generation born with consumer-driven capitalism at its core and altruism at its heart. But that trust easily disappears if a voice is perceived as not genuine.
Boutique PR Agency vs. Large PR Agency: The Pros and Cons
AUGUST 16, 2011
From there I went to work at Rhea & Kaiser to help build their PR department, which didn’t exist in 2001. Most of you know I spent the early days of my career at Fleishman-Hillard. loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years.
A Review of Google Social Media Tools
OCTOBER 30, 2013
Büyükkökten started tinkering with social media networks as early as 2000 and he introduced his first social network, Club Nexus, at Stanford University in the fall of 2001. Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. In this article, we will take a look at three of Google’s projects in the social arena. 1.
Using social media across cultures
AUGUST 13, 2011
Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. Today I’ve got a guest post from Christian Arno. Read below for more info. Most businesses are now well aware of the benefits that using social media can bring, such as driving sales, getting customer feedback, building brand awareness and more. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn. Choosing your networks. Research like this is handy for localizing your company’s social media efforts. Viadeo.
How the Web Helped Me Buy a New Car
DECEMBER 4, 2012
I recently said goodbye to my 2001 Subaru Forester and purchased a 2013 Subaru Impreza. Have a look… I’d bought the Forester 12 years ago — and it was the first vehicle I owned all by myself. I was in my first post-college job and wanted to use some of my income to trade-in my then-Plymouth Acclaim sedan for a SUV. researched, test drove, and decided to go Japanese.
40 Core Philosophies From the Most Famous Marketers in History
JUNE 22, 2016
What: In 2001, social media barely existed. I believe you can learn something from everyone—as long as you’re listening. We’re We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Some of its wisest teachings are hundreds of years old. Some of its big lessons happened only months ago. Lesson?