Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Hell, 12.7% of the American people APPROVE of the job Congress is doing right now.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Hell, 12.7% of the American people APPROVE of the job Congress is doing right now.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Waxing UnLyrical

JANUARY 24, 2013

Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. was “powered” by Canada’s Christmas spirit.

Data 230

Data Sysomos Sentiment Analytics 230

Webbiquity SMM

FEBRUARY 11, 2016

You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Your team decided to make a site revamp. Horror #3: The Faulty Email.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). The differences in what they do and why is what makes the space so interesting.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Webbiquity SMM

JULY 24, 2018

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics.

Tools 170

Tools Social Media Netvibes Lithium 170