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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

YouTube & BTS: Permission to Dance. To promote its short-form video functionality, YouTube partnered with K-pop band BTS on the international Permission to Dance Challenge , exclusively on YouTube Shorts. With your social media campaign ideas in hand, it’s time to pull together your brief. Develop a campaign brief.

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4 ways social media impacts consumer behavior

Sprout Social

Social commerce makes it infinitely easier for brands to deliver the seamless purchase experience buyers want in one place. For example, if you’re a retail business and a holiday is coming up, you can create a shoppable Facebook ad for a new product line. How you can use this insight. How you can use this insight.

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25 of the Best Facebook Page Apps to Give Your Business a Boost

Hootsuite

You can post to your Facebook page or multiple social networks at once. Woobox will also help you add Pinterest, Instagram, Twitter, and YouTube page tabs so you can promote your other social channels. If your Facebook page doubles as a retail platform, you may want to consider these apps.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

To optimize time spend on social networking, allocate about 15 minutes per day per network, with perhaps a bit more time spent on the 2-3 most important sites. • Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Social media ROI can’t be measured directly.

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