Radian6 Social CRM Social Media Team 
SocMed Sean
NOVEMBER 7, 2011
Social CRM. Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. ALL CRM IS SOCIAL. Let me repeat that. Do some research.
Net-Savvy Executive
MARCH 30, 2011
Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.
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Convince & Convert
SEPTEMBER 21, 2010
She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? •
Jeff Esposito
APRIL 4, 2011
Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. I also see this as the first step for social media to be embraced and measured by the masses.
Convince & Convert
MARCH 25, 2010
Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.
Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?
Convince & Convert
JUNE 10, 2012
As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data.
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