The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Knowing this will inform your marketing, social media, SEO, and content strategies. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Check out Forums, wikis, groups, blogs, etc.
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