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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. The answer lies not in the specific products Rust-Oleum sells but in the reasons consumers buy those products: to support their DIY arts-and-crafts projects. Image source.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . Worldwide ecommerce sales are projected to hit $5.4 The point is: ecommerce is growing quickly, and you can’t market without it. Syndicating reviews across retailer websites where your product is sold.

UGC 52
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How to Dress Up Your Content For Halloween

Ignite Social Media

Get Crafty with DIY Projects and Decor. Capitalize on your fans newfound DIY inspiration by filling their feeds with all kinds of DIY projects, recipes, and costumes that use your product or service. When creating content, think of your fans interests and what sort of DIY project your brand could help them with. Utilize UGC.

Content 100
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A Straightforward Approach to User Generated Content that Connects

Buffer Social

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

UGC 71
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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. They close their stores and send their employees home.

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12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. So if you don’t have a Pinterest marketing strategy yet, now is a great time to get started. Here are 12 top brands on Pinterest to inspire your marketing strategy today: . Whole Foods Market . Benefit Cosmetics . Fenty Beauty