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7 Great User-Generated Content Campaigns

Pixlee

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia. With that in mind, there’s no doubt the influence of UGC is going strong.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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227: 3 Travel Bloggers Share their Stories and Tips

ProBlogger

And like our ‘tech blogger’ episode 222, I’ve put together stories from three travel and tourism bloggers. Like in our tech bloggers episode last week, today’s three stories all come from bloggers from the travel or tourism space. But like I said, I’m not positioning myself as an influencer. I filed for redbull.com.

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How Do Logos Matter to You?

Bare Feet Studios

there are magazines on the rack about items I’m interested in, but I refuse to buy because their mastheads are ugly. Why spend the money for power clothes when influencing someone is not important. Why spend the money for a logo when influencing someone is also not important.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Loyalty programs such as the Royal Champions encourage people to maintain a positive outlook about the company and may further influence them to talk more positively about the same company in the future. These individuals didn’t have to be paid to do it before, after all, but the nice unexpected perks are certainly not unappreciated.

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

The takeover host might be a celebrity, an influencer, or even a team member. By inviting an influencer to take over your account, you’ll be able to connect with their followers too! Influencers are great at what they do because they know how to connect with an audience. Benefits for influencers. Build trust.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. Risk Benefit Analysis, Social Media, and the TSA « Media Bullseye – A New Media and Communications Magazine says: November 23, 2010 at 2:39 pm [.]